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Why Sales & Marketing

Sales Retail Marketing is also commonly known that over 70% of CEO’s come through a Sales route.

What is the role of a Company/CEO in Sales Retail Marketing

Their role is to generate profit and help the business grow for the shareholders. They are in business to make money, produce revenue and growth, and profitability. Lots of people know this. What is the only role in an organization responsible for generating revenue and therefore profit to the business?

Is it marketing?…NO!
Is it the Finance department?….NO!
How about the admin team?…NO!
The IT department?…NO!
The Sales team? YES!

The Sales team is the team responsible for liaising with customers, and selling the products and services, which brings in revenue to the business and therefore profit! Once you understand this, you can see why any CEO would consider their Sales team to be the most important team in their organisation.

With this in mind, who do you think the CEO would want to train? To incentivise? To retain? YES, you’ve guessed it, the Sales team! Without the Sales team, the company would not be able to grow, which is its primary objective.

A Sales career from Chitkara University is similar to being a consultant. You will develop an understanding of your client’s challenges by listening to them and then you will offer them the best solution to meet their needs!

Sales Retail Marketing is the Career for you –

Autonomy: In a sales career, you are set targets that you have to achieve per month. The idea is to over-exceed this target, however the responsibility is all yours. Therefore if you can do this by booking only a few meetings per week, then that’s what you’ll do. Once you start building great relationships with clients and start delivering excellent results, you will build a referral database and you may find you’re working less whilst producing more and more results. How fantastic is that?

Great Earning Potential: The harder the work, the more money you will earn! You are rewarded for your efforts. If you work hard and produce more and more results, you will get paid more! Many other careers expect people to work really hard, often with overtime and they don’t get paid any more money for this!

Praise and Recognition: If you do well your results are displayed for everyone to see, therefore you get praise and recognition from everyone in the company and not just your boss.

Making a Difference: Your product or service has been created because it has features and benefits which can help its potential customers in the way they need! Your product or service is helping other businesses make money, save money or mitigate risk.

Solving Problems: As a Sales person your role is to identify your client’s problems and offer them the best solution to match their needs.


With competitive salaries and perks, the chance to work in industries that interest you and a culture of being judged by your results, a sales career could offer just what you want from a graduate job. Salespeople can be found working across virtually every industry sector imaginable, from manufacturing to distribution and services, persuading customers to buy their company’s products and looking after the needs of existing customers in areas including:

  • FMCG – fast moving consumer goods
  • consumer durables
  • industrial supplies
  • Pharma
  • Media
  • IT- Hardware & Software
  • Services –Airlines/Banking/Financial Services etc.

Here are a few examples of the jobs that are available across the sales industry:

Tele-Sales Executive: cold calling potential customers and closing the deal over the phone Direct Sales: visiting customer’s homes to sell consumer goods, usually without an appointment Field sales: typically responsible for increasing sales within a specific geographic territory Business development: selling to new customers and increasing revenues of existing clients Account Management: identifying opportunities to grow existing customer base Sales Manager: oversee, motivate and lead a team of sales staff ensuring that targets are achieved If you think sales doesn’t require a formal degree, think again!

The skills you develop during your degree will be invaluable. The reason why many multinational companies run graduate sales schemes is precisely because they want to exploit the skills, knowledge and talent which graduates can bring to the marketplace.

Still not convinced? One of the best things about a sales career is the salary package – unlike most other careers, you are actually rewarded for the work you put in. Promotion is based on results and it is not uncommon for good sales executives to find themselves moving into management positions quicker than they would in another industry sector. Companies usually offer a neat basic package, plus the chance to earn commission if you reach your sales targets.

Other perks often include a company car after a certain time period and all the usual extras including pensions and life assurance. Career progression in sales is usually good too. Since sales is across all sectors, you can quite easily move into other positions and industries. Depending on where you work, you can, relatively speaking, climb to the top in a very short time period. And the icing on the cake: Sales people are always required. No matter what the industry. No matter what the situation. You’ll always be in demand.

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