If Sales are the lifeline of an organisation, Sales Managers are the heart & soul. With MBA Sales & Retail Marketing program from Chitkara College of Sales & Marketing you’ll learn the skills necessary to play a critical role in managing and motivating a sales force to coaching and leading by example. You’ll learn how to connect with people and motivate them to succeed. Retail Sales are an important economic indicator because consumer spending drives much of our economy. The Retail Industry in its various job titles employs a large number of graduates – considering the fact that this billion dollars plus industry needs people in Management & Marketing, Advertising, Accounting, Finance, Human Resources, Visual Merchandising and a host of other positions. Thus, keeping the Industry in focus, our MBA in Sales & Retail Marketing program is designed for students with a special interest in retailing, and provides a combination of specialised Marketing & Retailing courses, to impart knowledge needed to enter an executive training program or obtain positions in Retail Management, Buying, Product Development, and Visual Merchandising.
MBA in Sales & Retail Marketing from Chitkara College of Sales & Marketing can open up a plethora of job opportunities in Retail & Wholesale Sales Marketing Management, Product Planning Market Research, Product Display, Promotion, and Distribution Small Business Management. Big names such as Big Bazaar, J.C. Penny, Tesco, Shopper’s Stop, Reliance, Subhiksha, I.T.C, as well as MNCs such as Wal-Mart, are making their presence felt by creating a large number of job openings in posts such as:
Retail Management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. The program curriculum covers a range of issues related to service operations, consumer behaviour, sales management, marketing management, visual merchandising, category management and supply chain issues related to business. With an emphasis on Retail Management and Marketing topics, the program also explores key developments and trends in this area through a range of workshops and consultancy projects. Regular practical projects and dissertations are compulsory during the course. Students are also aided with internships in the final year of their program and placed with our partner organisations in various domains such as Banking, FMCG, Retail and Telecom for six months. Students are presented with the option of choosing their domain in Term – 6 of the program, and are trained exclusively for that sector in the last six months of the program.
