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Retail Management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. With India emerging as one of the fastest retailing destinations in the recent Indian marketing scenario, the MBA degree from Chitkara University in Sales & Retail Management can prove to be a boon for students. The program curriculum covers a range of issues related to Service Operations, Consumer Behaviour, Sales Management, Marketing Management, Visual Merchandising, Category Management and Supply Chain. With an emphasis on Retail Management and Marketing topics, the program also explores key developments and trends in this area through a range of workshops and consultancy projects.
MBA in Sales & Retail Marketing from Chitkara College of Sales & Marketing can open up a plethora of job opportunities in Retail & Wholesale Sales Marketing Management, Product Planning Market Research, Product Display, Promotion, and Distribution Small Business Management. Big names such as Big Bazaar, J.C. Penny, Tesco, Shopper’s Stop, Reliance, Subhiksha, I.T.C, as well as MNCs such as Wal-Mart, are making their presence felt by creating a large number of job openings in posts such as:
The MBA program comprehensively covers a wide range of specialised courses which include Sales Management, Marketing Research, Consumer Behaviour, Financial Management, Negotiation Skills, Selling and Branding. Regular practical projects and dissertations are compulsory during the course. Students are also aided with internships in the final year of their course for on-job experience.