MBA in Retail Management

Shape consumer experiences acquiring specialised knowledge in sales and retail industry.

Duration: 2 Years

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MBA in Retail Management

About the Program

With India emerging as one of the fastest retailing destinations in the recent Indian marketing scenario, our Master of Business Administration degree in Retail Management serves as a perfect launching pad to kick-start a lucrative and thriving career in the Retail world. Our top-ranked MBA in Retail Management program offers a solid foundation in entrepreneurship and management with a focus on the retail industry and will set you up for success in the corporate ladder across diverse roles in Retail Management for both domestic and international businesses.

Primarily, the program offers specialised knowledge of management as well as sales and marketing strategies relevant to the retail industry. Through a blend of theoretical concepts and hands-on application, this degree program helps to hone your managerial, leadership, and communication skills. It also seeks to meticulously explain consumer behaviour and how this can help businesses grow. Furthermore, you will learn to think critically and interpret business data and gain the much-needed competitive edge in the marketing world.

The Chitkara University Experience

Why Study MBA Retail Management

Top Reasons

Booming sector
Emergence of big players
Global job opportunities
Abundant employment opportunities
Expands business knowledge
Transforms you into a master communicator
Transferable and high in-demand skill set

Learning Outcomes

Demonstrate skills in leading, negotiating, and working in coordination with team members.
Evaluate merchandising and prepare strategies to make decisions having a direct impact on goals and outcomes.
Identify the various models of buying processes, and apply them to convert potential customers.
Strategic retail planning, while keeping in mind the values and vision of the organisation.
Assess strengths and weakness of a retail setup in a given place and optimise profit from the available opportunities.

Curriculum

This highly specialised MBA program comprehensively covers a wide range of specialised courses which include Sales Management, Marketing Research, Consumer Behaviour, Financial Management, Negotiation Skills, Selling and Branding. The curriculum is designed to broaden your understanding of consumer trends and improve your merchandising skills. Regular practical projects and dissertations are compulsory during the course. Students are also assisted with internships in the final year of their course for on-the-job experience.

The MBA Retail Management program is a 2-year full-time degree program spread over 4 semesters of 6 months duration each. The MBA program follows module-based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teaching, projects and assignments.

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CORE COURSES+

ELECTIVE COURSES+

PROJECTS & INDUSTRY CONNECT+

SWAYAM/MOOC CERTIFICATION

SPECIALISATION COURSES+

Eligibility

The candidate should have completed the Bachelor’s Degree with a minimum of 50% aggregate marks in any stream.
The candidate appearing in the final year examination can apply, but must have a minimum of 50% till previous year’s examination.
The applicant must have appeared for CAT / MAT / NMAT / XAT / CMAT score, followed by Group Discussions and Personal Interview round at Chitkara University.
Applicants who have not taken any of the above-mentioned entrance examinations must take Chitkara University Test followed by Group Discussions and Personal Interview.

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Career Opportunities

Our MBA Retail Management graduates may look forward to a progressive and a gratifying career as, but not limited to:

Retail Store Manager
Sales Executive
Sales Manager
Department Manager
Brand Manager
Retail Industry Coordinator
Financial Controller
Warehouse Manager

How to Apply

In order to pursue MBA in Retail Management, the students can start their application by:

Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
Duly fill in the admission form, attach the required certificates, and send to the Chief Admissions Officer at Chitkara University Admissions Office
(SCO 160-161, Sector 9C, Chandigarh, Mobile +91- 9501105714, +91- 9501105715)
Next, details filled out in the form and certificates attached will be verified.
Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

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