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Shape consumer experiences acquiring specialised knowledge in sales and retail industry.
With India emerging as one of the fastest retailing destinations in the recent Indian marketing scenario, our Master of Business Administration degree in Retail Management serves as a perfect launching pad to kick-start a lucrative and thriving career in the Retail world. Our top-ranked MBA in Retail Management program offers a solid foundation in entrepreneurship and management with a focus on the retail industry and will set you up for success in the corporate ladder across diverse roles in Retail Management for both domestic and international businesses.
Primarily, the program offers specialised knowledge of management as well as sales and marketing strategies relevant to the retail industry. Through a blend of theoretical concepts and hands-on application, this degree program helps to hone your managerial, leadership, and communication skills. It also seeks to meticulously explain consumer behaviour and how this can help businesses grow. Furthermore, you will learn to think critically and interpret business data and gain the much-needed competitive edge in the marketing world.
This highly specialised MBA program comprehensively covers a wide range of specialised courses which include Sales Management, Marketing Research, Consumer Behaviour, Financial Management, Negotiation Skills, Selling and Branding. The curriculum is designed to broaden your understanding of consumer trends and improve your merchandising skills. Regular practical projects and dissertations are compulsory during the course. Students are also assisted with internships in the final year of their course for on-the-job experience.
The MBA Retail Management program is a 2-year full-time degree program spread over 4 semesters of 6 months duration each. The MBA program follows module-based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teaching, projects and assignments.
Our MBA Retail Management graduates may look forward to a progressive and a gratifying career as, but not limited to:
In order to pursue MBA in Retail Management, the students can start their application by:
The collaborative environment at Chitkara Business School not only helped me develop a great association with my peers but also with important people in the industry. I grew significantly in the two years of my management program while developing strong analytical and critical thinking skills. I was able to hone and refine my management and communication skills, allowing me to be a more effective manager. I am grateful and proud to have been a part of Chitkara Business School.Mahima Vashist
MBA Retails Management deals with learning how to continuously better the interaction between a product and the customer. The domain of Retail management involves meeting all the needs of the customer and making sure that all their demands are fulfilled in the given setup. The students gain management skills while also gaining the technical ability to convert potential customers and provide the best experience to customers.
For admission in Chitkara University’s MBA Retail Management program, a student must have appeared for any one of these tests: CAT/NMAT/CMAT/XAT. However, if the student missed out on appearing in these exams, they may appear for Chitkara University test.
The MBA in Retail Marketing opens the door to a plethora of job opportunities in Retail & Wholesale Sales Marketing Management, Product Planning Market Research, Product Display, Promotion, and Distribution Small Business Management. Big names such as Big Bazaar, J.C. Penny, Tesco, Shopper’s Stop, Reliance, Subhiksha, I.T.C, as well as MNCs such as Wal-Mart, are making their presence felt by creating a large number of job openings in posts such as: Retail Manager, Inventory Manager, Shopping Operational Manager, and Customer Service.