2-Year MBA inSales & Retail Management

Program Overview

With India emerging as one of the fastest retailing destinations in the recent Indian marketing scenario, our MBA degree in Sales & Retail Management serves as a perfect launching pad to kick start a lucrative and thriving career in the Retail world. Chitkara University, with its brand of academic excellence and innovation, provides groundbreaking education and ensures you have access to a marquee group of thought leaders delivering top quality training. The program curriculum covers a range of issues related to Service Operations, Consumer Behaviour, Sales Management, Marketing Management, Visual Merchandising, Category Management and Supply Chain. With an emphasis on Retail Management and Marketing topics, the program also explores key developments and trends in this area through a range of workshops and consultancy projects. Our exceptional approach to professional education redefines your industry knowledge and effectively compounds your occupational abilities throughout the learning journey.

Program Highlights

This top-ranked business program offers a solid foundation in entrepreneurship and management while delving into the retail industry. Through a blend of theoretical concepts and hands-on application, this degree program hones each student’s managerial, leadership, and communication skills. It also seeks to understand consumer behavior and how this can help businesses grow. Learn to think critically and interpret business data and have that competitive edge in the marketing world.

The MBA in Sales & Retail Marketing opens the door to a plethora of job opportunities in Retail & Wholesale Sales Marketing Management, Product Planning Market Research, Product Display, Promotion, and Distribution Small Business Management. Big names such as Big Bazaar, J.C. Penny, Tesco, Shopper’s Stop, Reliance, Subhiksha, I.T.C, as well as MNCs such as Wal-Mart, are making their presence felt by creating a large number of job openings in posts such as: Retail Manager, Inventory Manager, Shopping Operational Manager, and Customer Service.

Program Structure

Our MBA program is a 2 year full time degree including eight trimesters of three months duration each. The program follows module based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teaching-learning/projects and assignments. Each term has three to four modules based on regular industry inputs and requirements. Generally, a single subject carries the weightage of two-four credits, depending on its relevance and rigour.

This highly specialised MBA program comprehensively covers a wide range of specialised courses which include Sales Management, Marketing Research, Consumer Behaviour, Financial Management, Negotiation Skills, Selling and Branding. The curriculum intends to enrich students’ know-how in consumer trends and enhance their skills in merchandising processes. Regular practical projects and dissertations are compulsory during the course. Students are also aided with internships in the final year of their course for on-job experience.

Core Courses+

Elective Courses+

Internships & Projects+

Special Courses (SWAYAM/MOOC)+

Specialisation Courses+

Ranked among the best in the region, our highly unique, industry-endorsed MBA program shapes individuals into global business leaders. Profit from this thoroughly hands-on & practical program, gain access to brilliant opportunities and be prepared to take on a variety of roles and leadership positions in the dynamic retail environment.

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