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Chitkara University’s coveted 3-Year Bachelor of Business Administration program in Retail Management is a unique program that offers a solid foundation in entrepreneurship and management while delving into the retail industry. Through a blend of theoretical concepts and hands-on application, the program hones your managerial, leadership, and communication skills. The industry-led curriculum seeks to enrich students’ know-how in consumer trends and enhance their skills in merchandising processes.
The BBA in Retail Operations at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specialises in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, including strategic thinking, advanced communication skills, organisational development, and market planning.
Our 3-Year BBA in Retail Management program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Retail Management program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:
This allows students to specialise in a specific area of business management, thereby enhancing their proficiency in the chosen field.
This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.
This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.
This 3-Year BBA in Retail Operations program ensures direct access to industry through mandatory practical exposure in retail stores and employee retention design. Students selected for this program receive a stipend from the industry partner right from the start.
The innovative and rigorous curriculum of this program, designed strategically sets up graduates for assured success. On successful completion of the program, deserving eligible students can expect placements in some of India’s largest retail brands.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Please note that we also accept Pearson Test Score and SAT Score for admission.
Our BBA Retail Operations students may look forward to a progressive and a gratifying career as, but not limited to:
In order to pursue BBA Retail Operations, the students can start their application by:
The BBA program at Chitkara Business School has been the best career move I made. The program was quite rigorous and extensive, but extremely rewarding. I gained a deep understanding of the theory behind business processes and was comprehensively prepared to face real-world scenarios which provided me with the most in-demand market skills. The networking opportunities were incredible, and I find myself industry ready, all set to face complex challenges in the corporate world.Aayush Sharma
BBA Retail Operations deals with learning how to continuously better the interaction between a product and the customer. The domain of Retail Operations involves meeting all the needs of the customer and making sure that all their demands are fulfilled in the given setup. The students gain management skills while also gaining the technical ability to convert potential customers and provide the best experience to customers.
The BBA in Sales & Retail Marketing opens the door to a plethora of job opportunities in Retail & Wholesale Sales, Marketing Management, Product Planning Market Research, Product Display, Promotion, Distribution, Small Business Management, etc.
Big names such as Big Bazaar, J.C. Penny, Tesco, Shopper’s Stop, Reliance, Subhiksha, I.T.C, as well as MNCs such as Wal-Mart, are making their presence felt by creating a large number of job openings in posts such as: Retail Manager, Inventory Manager, Shopping Operational Manager, and Customer Service.