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Chitkara University’s coveted 3-Year BBA in Retail Operations program gives you a competitive advantage to succeed in Retail management, one of the fastest growing sectors in the economy today. This cutting edge program offers direct gateway to industry with mandatory practical exposure in retail stores and employee retention design.
Owing to its brand of academic excellence and innovation, Chitkara University is one of the few institutions in India to be nominated by the Ministry of Human Resource Development, Government of India, to offer the program in BBA – Retail Operations. This unique, industry-led degree program is run in collaboration with Retailers’ Association Skill Council of India (RASCI) and India’s leading retail company – Reliance Retail.
The BBA program in Retail Operations at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specialises in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, thus focussing on strategic thinking, advanced communication skills, organisational development and market planning.
Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers and shareholders. Their nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.
RASCI is a not-for-profit, independent public limited organisation established under Section 25 of the Companies Act and represents the retail industry in India. It has been funded by the Government of India along with Equity participation from Retailer’s Association of India, Reliance Retail Ltd., Future Retail India Ltd., Shoppers Stop Ltd., Globus Stores (P) Ltd., Trent Ltd., Infiniti Retail Ltd. and Connaught Plaza Restaurant (P) Ltd. to function as the Apex Skill Development Council for the Retail Industry.
This 3-Year BBA in Retail Operations program ensures direct access to industry through mandatory practical exposure in retail stores and employee retention design. Students selected for this program receive a stipend from the industry partner right from the start of the program. The innovative and rigorous curriculum of this program, designed strategically as per the Model Curriculum released by Retailers’ Association Skill Council of India (RASCI), Mumbai and leading retail company, Reliance Retail Limited, sets up the graduate for assured success. The USP of this program is extensive practical and On-the-Job Training in Reliance Retail stores. On the successful completion of the program, deserving eligible students will be placed directly in one of India’s largest retail brands – Reliance Retail Limited.