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BBA in Retail Operations
in collaboration with Reliance Retail and RASCI

Chitkara University’s coveted 3-Year BBA in Retail Operations program gives you a competitive advantage to succeed in Retail management, one of the fastest growing sectors in the economy today. This cutting edge program offers direct gateway to industry with mandatory practical exposure in retail stores and employee retention design.

Program Overview

Owing to its brand of academic excellence and innovation, Chitkara University is one of the few institutions in India to be nominated by the Ministry of Human Resource Development, Government of India, to offer the program in BBA – Retail Operations. This unique, industry-led degree program is run in collaboration with Retailers’ Association Skill Council of India (RASCI) and India’s leading retail company – Reliance Retail.

The BBA program in Retail Operations at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specialises in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, thus focussing on strategic thinking, advanced communication skills, organisational development and market planning.

About Reliance Retail

Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers and shareholders. Their nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.


RASCI is a not-for-profit, independent public limited organisation established under Section 25 of the Companies Act and represents the retail industry in India. It has been funded by the Government of India along with Equity participation from Retailer’s Association of India, Reliance Retail Ltd., Future Retail India Ltd., Shoppers Stop Ltd., Globus Stores (P) Ltd., Trent Ltd., Infiniti Retail Ltd. and Connaught Plaza Restaurant (P) Ltd. to function as the Apex Skill Development Council for the Retail Industry.

Program Highlights

Chitkara University’s top-ranked BBA in Retail Operations program offers a solid foundation in entrepreneurship and management while delving into the retail industry. Through a blend of theoretical concepts and hands-on application, the degree program hones each student’s managerial, leadership, and communication skills. The industry-led curriculum seeks to enrich students’ know-how in consumer trends and enhance their skills in merchandising processes. Guided by only the best instructors and industry experts, and equipped with abundant real world experience, you are sure to succeed in the corporate ladder and excel in the retail industry. At the end of the program, you’ll be qualified to fill a wide variety of roles in sales and store management for both local and international businesses. The graduates of this program have the option to explore diverse career opportunities, such as, Customer Sales Associate, Team Leader, Departmental Manager, Store Manager, Retail Operations Manager, Retail Buyers and Merchandisers, Logistic Managers, Warehouse Managers, etc.

Program Structure

This 3-Year BBA in Retail Operations program ensures direct access to industry through mandatory practical exposure in retail stores and employee retention design. Students selected for this program receive a stipend from the industry partner right from the start of the program. The innovative and rigorous curriculum of this program, designed strategically as per the Model Curriculum released by Retailers’ Association Skill Council of India (RASCI), Mumbai and leading retail company, Reliance Retail Limited, sets up the graduate for assured success. The USP of this program is extensive practical and On-the-Job Training in Reliance Retail stores. On the successful completion of the program, deserving eligible students will be placed directly in one of India’s largest retail brands – Reliance Retail Limited.

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