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BBA in Retail Management

Empowering Retail Success through Innovative Leadership.

  • Duration: 3 Years

About the Program

Chitkara University’s coveted 3-Year Bachelor of Business Administration program in Retail Management is a unique program that offers a solid foundation in entrepreneurship and management while delving into the retail industry. Through a blend of theoretical concepts and hands-on application, the program hones your managerial, leadership, and communication skills. The industry-led curriculum seeks to enrich students’ know-how in consumer trends and enhance their skills in merchandising processes.

The BBA in Retail Operations at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specialises in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, including strategic thinking, advanced communication skills, organisational development, and market planning.

BBA (Hons.) in Retail Management

Our 3-Year BBA in Retail Management program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Retail Management program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:

Advanced Majors +

I’m Interested in this Program

The Chitkara University Experience

Why Study BBA Retail Operations

Top Reasons
  • Booming sector
  • Emergence of big players
  • Global job opportunities
  • Abundant employment opportunities
  • Expands business knowledge
  • Transforms you into a master communicator
  • Specialised knowledge of marketing and management strategies.
Learning Outcomes
  • Demonstrate skills in leading, negotiating, and working in coordination with team members.
  • Accurately assess the strengths and weaknesses of a retail setup and benefit from the available opportunities.
  • Evaluate merchandising and prepare strategies to make decisions having direct impact over sales.
  • Identify the various models of buying processes, and apply them to convert potential customers.


BBA in Retail Operations Curriculum Chitkara Business School BBA in Retail Operations Curriculum Chitkara Business School

This 3-Year BBA in Retail Operations program ensures direct access to industry through mandatory practical exposure in retail stores and employee retention design. Students selected for this program receive a stipend from the industry partner right from the start.

The innovative and rigorous curriculum of this program, designed strategically sets up graduates for assured success. On successful completion of the program, deserving eligible students can expect placements in some of India’s largest retail brands.

Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.



To pursue BBA in Retail Operations at Chitkara University you must have:
  • Passed Class 12th with minimum 50% marks.
  • Qualified the Group Discussion and Personal Interview rounds at Chitkara University.

Please note that we also accept SAT Score for admission.

Career Opportunities

BBA in Retail Operations Career Chitkara Business School BBA in Retail Operations Career Chitkara Business School

Our BBA Retail Operations students may look forward to a progressive and a gratifying career as, but not limited to:

  • Departmental Manager
  • Store Manager
  • Logistic Managers
  • Warehouse Managers
  • Customer Sales Associate
  • Team Leader
  • Retail Operations Manager
  • Retail Buyers and Merchandisers

How to Apply

In order to pursue BBA Retail Operations, the students can start their application by:

  • Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
  • Duly fill in the admission form, attaching the required certificates, and send it to the Chief Admissions Officer at Chitkara University.
  • Next, details filled out in the form and certificates attached will be verified.
  • Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

Top Recruiters for BBA Retail Operations

The BBA program at Chitkara Business School has been the best career move I made. The program was quite rigorous and extensive, but extremely rewarding. I gained a deep understanding of the theory behind business processes and was comprehensively prepared to face real-world scenarios which provided me with the most in-demand market skills. The networking opportunities were incredible, and I find myself industry ready, all set to face complex challenges in the corporate world.

Aayush Sharma
Batch 2023

BBA in Retail Operations Student Feedback Chitkara Business School

Frequently Asked Questions

What is BBA in Sales and Retail Management?+
Is BBA Retail Operations worth the time and money? +