What is BBA in Retail Management program?+
This program equips students with knowledge of retail operations, supply chain, merchandising, store design, and customer engagement. It prepares them for dynamic careers in retail, e-commerce, and brand management.
What is the fee structure for pursuing BBA in Retail Management?+
The fee is charged semester-wise and includes tuition, retail lab access, industry exposure, and academic resources. For updated fee details, refer to the official Chitkara University admissions portal.
What is the eligibility for admission into the BBA in Retail Management course?+
Applicants must have completed 10+2 in any stream with at least 50% marks from a recognised board. The admission process may include a personal interview or basic aptitude screening.
What topics are included in the BBA in Retail Management syllabus?+
The syllabus covers Retail Operations, Consumer Behavior, Supply Chain Management, Visual Merchandising, Brand Management, Store Layout, Retail Analytics, and E-commerce strategies.
What are the career roles available after completing this course?+
Graduates can work as Retail Managers, Merchandising Executives, E-commerce Analysts, Store Planners, or Supply Chain Coordinators in fashion, FMCG, lifestyle, and luxury retail brands.
Are placement drives and internship programs part of the BBA in Retail Management?+
Yes, students benefit from structured internships and campus placement drives. Chitkara partners with top retail chains, brands, and e-commerce companies for recruitment and industry training.