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BBA in Retail Operations

BBA in Retail Operations
in collaboration with Reliance Retail and RASCI

Our 3-Year BBA in Retail Operations program offers direct gateway to industry with mandatory practical exposure in retail stores and employee retention design. Retail management has become one of the fastest growing career in the industry with the tremendous growth in the economy.

Program Overview

Chitkara University has been nominated by the Ministry of Human Resource Development, Government of India to initiate the program in BBA (Retail Operations) in collaboration with Retailers’ Association Skill Council of India (RASCI) and India’s leading retail company – Reliance Retail.

The BBA program in Sales and Retail Marketing at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specializes in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, including strategic thinking, advanced communication skills, organizational development and market planning.

About Reliance Retail

Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers and shareholders. Their nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

About RASCI

RASCI is a not-for-profit, independent public limited organisation established under Section 25 of the Companies Act and represent the retail industry in India . It has been funded by the Government of India along with Equity participation from Retailer’s Association of India, Reliance Retail Ltd., Future Retail India Ltd., Shoppers Stop Ltd., Globus Stores (P) Ltd., Trent Ltd., Infiniti Retail Ltd. and Connaught Plaza Restaurant (P) Ltd. to function as the Apex Skill Development Council for the Retail Industry.

Program Highlights

The Retail Industry in its various job titles employs a large number of graduates – considering the fact that this billion dollar industry needs people in Management & Marketing, Advertising, Accounting, Finance, Human Resources, Visual Merchandising and a host of other positions. Thus, keeping the industry in focus, our program is designed for students with a special interest in retailing and provides a combination of specialised Marketing & Retailing courses, to impart knowledge needed to enter an executive training program or obtain positions in Retail Management, Buying, Product Development and Visual Merchandising.

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