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BBA - 3-Year Bachelor of Business Administration Program


The BBA program at Chitkara Business School provides a strong foundation in core business disciplines, helping students to acquire the key competencies needed at an undergraduate level.

Program Overview

Our Intensive BBA program focuses on enhancing the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors and develop a holistic view of the different functional areas and the business environment. The Bachelor of Business Administration (BBA) is a cutting-edge program with award-winning faculty geared towards the shifting needs of our business world, encouraging students to discover creative business solutions that aren’t defined by boundaries. The 3 Year BBA program provides students with a strong foundation in all aspects of General Management, including Accounting, Marketing, Finance, Organizational Behaviour and Strategy. Its core curriculum is complemented with specialised elective courses in key areas of business, as well as non-business elective courses.

BBA Specialisation in
Banking Financial Services & Insurance (BFSI) +
Healthcare Management in collaboration with Fortis +
Logistics & Supply Chain Management with Safexpress +
Human Resource & Operations Management +

Program Highlights

With accelerated technological advancements, the marketing trends have been evolving and transforming rapidly. BBA Professional program at Chitkara University provides a strong foundation in core business disciplines such as General Management, Accounting, Marketing, Finance, Organizational Behaviour and Strategy to help future graduates study consumer behaviour and create products or services that will find its consumers. The program will broadly teach you Distribution Management, Marketing Research, Executive & Leadership Management Skills, Market Strategies, Product Management and Marketing Analytics. Further, you will also be able to utilise tools of research, pricing, product & sales promotion to ensure the everyday success of the company.

In the fifth semester students take elective/ optional courses and can specialise in one of the following core sectors:

  • Sales and Retail Management: Sales and Retail Management remains the core course, designed to make students employable in Retail Sector. The course is run in collaboration with Chitkara College of Sales & Retail Management.
  • Digital and Social Media Marketing: Students are exposed to Webpage making, Search Engine Optimization, Digital Content Marketing Strategies, E-Business, Mobile and e-mail Marketing. The course is run in collaboration with domain experts from the industry.
  • Supply Chain Management: Students learn Booking Operations, Supply Chain Management, VMI Courier Operations, Trans Shipment, Warehousing, Container Operations and B2C Business. The course is run in collaboration with Safexpress/Safeducate.
  • Business Analytics: Students pursuing this option in Semester V are exposed to advance Statistics, Data & Information Management, Marketing Research, Business Process Management, ERP, Data Mining, Business Analytics with Excel & VB; and Business Analytics Modeling.

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