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The BBA program at Chitkara Business School provides a strong foundation in core business disciplines, helping students to acquire the key competencies needed at undergraduate level.

Program Overview

The Bachelor of Business Administration (BBA) degree aims to develop students’ understanding of the area of Business Administration and Management and develop practical skills appropriate for careers in this area. The program provides students with a strong foundation in all aspects of general management, including accounting, marketing, finance, organisational behavior and strategy. The core curriculum is complemented with specialised elective courses in key areas of business, as well as non-elective business courses.

The course aims to supply future managers and professionals to various business and management sectors as well as to provide key knowledge, skills and attributes that are vital to modern organisations.

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Program Highlights

This exciting and innovative program of BBA Professional is designed for students who want to embark on an in-depth study of business and management. The course will develop analysis and evaluation skills that can be applied to real-world situations.

Innovation and enterprise; sustainability; responsibility and professionalism; and digitalisation underpin this programme. Furthermore, Entrepreneurship being a key force for successful economic growth, entrepreneurial thinking is at the heart of this three year course in which students will develop knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.

Program Structure

With accelerated technological advancements, the marketing trends have been evolving and transforming rapidly. BBA Professional program at Chitkara University provides a strong foundation in core business disciplines such as General Management, Accounting, Marketing, Finance, Organisational Behaviour and Strategy to help future graduates study consumer behaviour and create products or services that will find its consumers.

The program will broadly teach students about Distribution Management, Marketing Research, Executive & Leadership Management Skills, Market Strategies, Product Management and Marketing Analytics. Further, students will also be able to utilise tools of research, pricing, product & sales promotion to ensure the everyday success of the company.

In the fifth semester students take elective / optional courses and can specialise in one of the following core sectors:

  • Sales and Retail Management
  • Digital and Social Media Marketing
  • Supply Chain Management
  • Business Analytics

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