Business analytics has emerged in recent years as a powerful and required capability for firms in competitive markets. The BBA in Business Analytics is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. This program prepares you to make data-driven decisions that move businesses and entire industries forward and helps you build analytics expertise and strategic business skills—so you can harness the power of data to change the business landscape as we know it.

Record amounts of data and improved analytics technology have made data analytics one of the fastest growing job categories in the world. Four of the 20 fastest-growing professions by 2029 are expected to be in analytics, according to the Occupational Outlook Handbook, leading to tremendous demand for skilled workers who can interpret and explain data.

The BBA in business analytics is targeted at undergraduate students who have an interest in business, applied mathematics, quantitative analysis, problem-solving or computer science. Students who desire to pursue a graduate degree in business analytics or in a related field, such as business administration, supply chain management, fintech or economics will also find the program beneficial.

The data analytics market in India is growing at a fast pace, with companies and start-ups offering analytical services and products catering to various industries. Here’s a look at some key observations, taking into account the various trends that analytics industry in India is witnessing across various industries such as banking, finance, ecommerce, retail, pharma, healthcare and others:

• Analytics, data science and big data industry in India is currently estimated to be $2.71 billion annually in revenues, growing at a healthy rate of 33.5% CAGR.
• Of the annual inflow to analytics industry, almost 11% can be attributed to advanced analytics, predictive modelling and data science. A sizeable 22% can be attributed to big data.
• Analytics, data science and big data industry in India is expected to grow seven times in the next seven years. It is estimated to become a 20-billion-dollar industry in India by 2025.
• In terms of sectors contributing to analytics revenue, finance and banking continue to be the largest contributor standing at 37% of the total amounting to $756 million in revenues. This is a 31% increase compared to last year. Others include Marketing & Advertising, E-commerce, Pharma & Healthcare.
• As for the company size, almost 40% of analytics professionals in India are employed with large-sized companies, with over 10,000 of total employee base. Midsize organisations employ 33% of all analytics professionals in India, while start-ups employ 27% of analytics professionals.