MBA in Marketing

Emerge as a strategic decision maker with a solid foundation in marketing strategy, research, analytics, and consumer behaviour. In addition to your specialisation in Marketing, you will also complete a future-focused Minor in Artificial Intelligence in Business.

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Duration: 2 Years

About the Program

The success of any product or service in the world today depends on a sound marketing strategy. This has led to an unprecedented rise in demand for qualified marketing professionals, making an MBA for Marketing course one of the most preferred choices among MBA aspirants. Addressing this growing scope and demand for qualified Marketing professionals, Chitkara Business School offers a career-focused Marketing program with a cutting-edge syllabus that’s industry informed to groom you into a successful marketer.

Chitkara University’s Marketing syllabus is designed to develop multifaceted professionals, offering in-depth knowledge of marketing principles through courses like Product Launch, Strategic Marketing, Consumer Behaviour, International Markets, Sales and Revenue Generation, Brand Management, Digital Marketing, Market Research, Retail Strategies, Business Analytics, Advertising, Customer Relationship Management, E-commerce, and Social Media Marketing, among others.

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Why Study MBA Marketing

Top Reasons

A MBA in Marketing program promises excellent career opportunities.
MBA in Marketing is a dynamic and versatile field with a wide scope of employment.
Prepares you for success in Sales, Branding, and Advertising.
Higher salary packages compared to other fields after completing MBA in Marketing.
Accelerated career growth in marketing careers.
Opens doors to global career opportunities in the field of marketing.
10% projected growth by 2030 for marketing professionals.

Learning Outcomes

Ability to identify consumer behaviour and purchasing trends.
Apply marketing principles to real-life situations through case studies and projects.
Leverage the latest technologies and tools to meet Sales & Marketing goals.
Experience an integrated internship that will prepare you for a future in Business Administration.
Develop competitive marketing strategies through data analysis and determining trends.

Curriculum

Our MBA in Marketing syllabus provides a 360-degree immersive experience, focusing on the career opportunities your specialisation offers. Structurally, the MBA Marketing course is spread over 4 semesters, each lasting six months. The program follows a module-based teaching structure – each module includes two subjects, with credits ranging from 2 to 3. Each credit represents 18 hours of study, including classroom teaching, projects, and assignments.

This structured approach ensures a comprehensive learning experience, equipping students with industry-relevant skills and strategic marketing expertise.

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Minor in Artificial Intelligence (AI) in Business

Chitkara Business School now offers a cutting-edge Minor in Artificial Intelligence in Business as part of all MBA specialisations. This five-course, 10-credit minor equips students with in-demand skills in AI and machine learning, generative AI tools, automation, and ethical AI usage. Through hands-on exposure to technologies like ChatGPT, Copilot, and AI agents, students learn to optimise processes, drive innovation, and make data-driven decisions across business functions.

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Career Opportunities

An MBA in Marketing opens up a world of career opportunities. A Marketing MBA can lead to career opportunities in roles such as:

Brand Manager
Sales Manager
Market Research Analyst
Advertising Manager
Digital Marketing Specialist
Communications Manager
Public Relations Manager
Marketing Information Manager
Customer Relationship Manager
Product Manager
Content Strategist
E-commerce Manager

Eligibility

MBA in marketing student using laptop on stairs,

The candidate should have completed a Bachelor’s Degree with a minimum of 50% aggregate marks in any stream.
Final-year candidates can apply, provided they meet the eligibility criteria of having a minimum of 50% in their previous year’s exams.
Applicants must have appeared for CAT, MAT, NMAT, XAT, CMAT, or other recognised entrance exams, followed by Group Discussions and a Personal Interview at Chitkara University.
Candidates who have not taken any of the above entrance exams must take the Chitkara University Test, followed by Group Discussions and a Personal Interview.

How to Apply

To pursue an MBA in Marketing, you can begin your application by:

Downloading the admission form from the Chitkara University website or getting it from the nearest bookstore.
Filling out the admission form, attaching the required certificates, and sending it to the Chief Admissions Officer at Chitkara University Admissions Office:
(Unit No. A 201–202, Elante Mall Office Complex, Industrial Area Phase I, Chandigarh, 160002, Mobile +91- 9501105714, +91- 9501105715).
The details filled out in the form and certificates will be verified.
Upon successful verification, you will receive a message from your assigned Relationship Manager for further assistance.

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