At Chitkara Business School, we continue to reimagine Marketing by closely following the evolving marketing strategies and incorporating the latest global trends in our business curriculum, coupled with a strong industry participation to stay ahead of the curve.
MBA Marketing at Chitkara Business School provides a strong foundation in core business disciplines such as Advertising, Branding, Market Research, and Online Marketing to help future marketers study consumer behaviour and create marketing plans for products or services that will resonate with consumers. Our faculties bring an in-depth experience, academically as well as professionally, to keep you abreast with the most relevant business strategies. Core management subjects are covered in the first four terms, followed by special emphasis on Marketing Management and a three-month mandatory Industry Internship.
A strong focus on Marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses prepare students for future management careers, including brand & marketing management, consulting, and entrepreneurship. Marketing’s important role in strategic decision making also makes these courses a good choice for those with interest in Finance, Strategic Management, Entrepreneurial Management, or Operations Management.
MBA in Marketing will broadly teach you Distribution Management, Marketing Research, Executive and Leadership Management Skills, Market Strategies, Product Management, and Marketing Analytics. Further, you will also be able to utilize tools of Marketing research, pricing, product and sales promotion to ensure the everyday success of the company. Some major focus areas include:
Industry internship is an important and a mandatory component of the program curriculum. The internship is designed to give students an exposure to organisational working in order to learn effective application of theoretical concepts in “real-time” scenarios. During, and after the internship, students are put through a rigorous evaluation process, where the performance/ evaluation reports are prepared by the industry supervisors, on conceptual and behavioural capabilities displayed by the student intern.
Our MBA program is 2 year full time degree including eight trimesters of three months duration each. The program follows module based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teachinglearning/ projects and assignments. Each term has three to four modules based on regular industry inputs and requirements. Generally, a single subject carries the weightage of two-four credits, depending on its relevance and rigour.
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