An MBA in Marketing is a Business Management degree program that focuses on learning to build effective communication strategies with potential customers/clients. It has become one of the most desired degrees by both students and employers in recent years. An MBA with Marketing gives students the fundamentals to understand customers, markets, competitors and brands.

This particular program is meant for those students who are passionate about driving business value through marketing communication, advertising, branding and digital engagement. Also, the students who are passionate about sales can take up this program.

For admission in Chitkara University’s MBA program, a student must have appeared for any of these tests: CAT/NMAT/CMAT/XAT. However, if the student missed out on appearing in these exams, they may appear for Chitkara University test.

The skillset attained in MBA with specialisation in Marketing can be put towards dozens of other career options, from consulting to entrepreneurial management. It opens up a world of opportunities for students. From Brand management to digital advertising to public relations and sales, students can choose to work in any of the domains as per their knowledge, interest and expertise. So, if you like the sound of taking on a dynamic role in an ever-changing landscape, this is just the program for you.

It is a myth that students in MBA Marketing get opportunities in sales only, and about 70% of the CEOs globally come from Marketing background. Having mentioned that, MBA marketing is a vast domain, and sales is just one small part of it. Students get abundant opportunities in Brand Management, Digital Advertising, Research in Consumer Behaviour, Social Media, Public Relations, etc.