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Emerge as a strategic decision maker with a solid foundation in marketing strategy, research & consumer behaviour.
The success of any product or service in the world today depends on a sound marketing strategy. Period. This has resulted in an unprecedented rise in demand for qualified marketing professionals making Marketing the most preferred choice when it comes to courses in MBA. Addressing this growing need for skilled Marketing professionals, Chitkara Business School offers a career-focused MBA in Marketing program that transforms you into a successful marketer.
Chitkara University’s MBA in Marketing program is specially designed to develop highly competent and multifaceted professionals who display in-depth knowledge of marketing principles and have skillset across a broad range of Marketing Concepts which include Product Launch, Strategic Marketing, Consumer Behaviour, International Markets, Sales and Revenue Generation to name a few.
Our MBA program assures you of a 360-degree immersive experience. The curriculum has particularly been designed considering the pathways that your chosen specialisation provides.
Structurally, the MBA Marketing program is spread over 4 semesters of six months’ duration each. The program follows module-based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teaching projects and assignments.
Our MBA Marketing students may look forward to a progressive and a rewarding career in, but not limited to:
In order to pursue MBA in Marketing, the students can start their application by:
Currently, I am the youngest manager leading a team of 13 people at Evalueserve – one of the top global management consulting firms. Course curriculum & extracurricular activities provided me a platform to work with my peers coming from a diverse range of backgrounds, interests, and talents, thereby equipping me with the skills required for succeeding in cross-cultural environments in my career. For all the success in corporate, I owe a big thanks to my faculty at Chitkara Business School.Alish Bajaj
An MBA in Marketing is a Business Management degree program that focuses on learning to build effective communication strategies with potential customers/clients. It has become one of the most desired degrees by both students and employers in recent years. An MBA with Marketing gives students the fundamentals to understand customers, markets, competitors and brands.
This particular program is meant for those students who are passionate about driving business value through marketing communication, advertising, branding and digital engagement. Also, the students who are passionate about sales can take up this program.
For admission in Chitkara University’s MBA program, a student must have appeared for any of these tests: CAT/NMAT/CMAT/XAT. However, if the student missed out on appearing in these exams, they may appear for Chitkara University test.
The skillset attained in MBA with specialisation in Marketing can be put towards dozens of other career options, from consulting to entrepreneurial management. It opens up a world of opportunities for students. From Brand management to digital advertising to public relations and sales, students can choose to work in any of the domains as per their knowledge, interest and expertise. So, if you like the sound of taking on a dynamic role in an ever-changing landscape, this is just the program for you.
It is a myth that students in MBA Marketing get opportunities in sales only, and about 70% of the CEOs globally come from Marketing background. Having mentioned that, MBA marketing is a vast domain, and sales is just one small part of it. Students get abundant opportunities in Brand Management, Digital Advertising, Research in Consumer Behaviour, Social Media, Public Relations, etc.