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BBA-DIGITAL MARKETING

BBA in
DIGITAL MARKETING

Get ready to lead the future of marketing & learn top-of-the-line Digital Marketing tools to secure a competitive edge in one of the world’s fastest growing industries with Chitkara University’s highly regarded BBA in Digital Marketing.

Program Overview

Famed for its brand of academic excellence and Chitkara Business School has become the benchmark for top management education in India. The school boasts of a progressive leadership, an acclaimed faculty, state-of-the-art infrastructure and a robust teaching pedagogy. Upholding its mission of imparting world-class education in management, it continues to impart knowledge in the management domain with a unique cross-functional perspective to prepare future leaders who can manage and create powerful organisations. Thus, in response to the changing business landscape and the exponential rise in the demand for digital marketers, Chitkara Business School came up with this astutely planned BBA with specialisation in Digital Marketing.

Digital Marketing is one of the world’s fastest growing disciplines, and this program will raise your value in the marketplace. In a world where more and more activities are centered online, digital marketing has emerged as one of the most effective ways to build customer relationships and promote your organisation’s products or services. In this age of digital transformation, our BBA in Digital Marketing equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. With its rich and rigorous curriculum complemented with a tremendous dose of experiential learning, this program will train you to launch effective and holistic Digital Marketing campaigns and help you climb up the corporate ladder.

Program Highlights

The Digital Marketing enterprise is worth $68 billion and is developing at a 40% growth rate. Wide in its scope and high in demand, our 3-year full time BBA in Digital Marketing program prepares the students for diverse and highly lucrative career opportunities in this ever expanding domain. Our graduates go on to explore careers such as, Digital Marketing Analyst, Analytics Manager, Blogger, Social Media Copywriter, Brand Ambassador, Chief Marketing Officer, Community Manager, Digital Media Account Executive, Director of Public Relations and Social Media, Director of Marketing and Social Media, Director of Communications, Search Engine Marketing Strategist, Mobile Marketing Media Planner, and various other roles in Marketing and Advertising.

Program Structure

The BBA in Digital Marketing at Chitkara University is a 3-year undergraduate program that involves an advanced training of the methods used within the advertising and marketing of services or products using digital technologies. The program imparts knowledge about techniques to attract clients through diverse digital channels. It offers a complete and comprehensive view on planning and executing e-business and promoting their product on popular search engines and different social media channels. Our BBA program in Digital Marketing broadly focusses on the following core academic components:

Understanding the Digital Marketing Landscape and the Customer Funnel+
Assessing Opportunities in Paid Digital Media+
Assessing Opportunities in Owned Digital Media+
Implementing an Integrated Digital Marketing Plan+

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