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Our Bachelor of Business Administration in Digital Marketing program is designed to impart knowledge about techniques to attract clients through diverse digital channels that involve advanced training of the methods used within the advertising and marketing of services or products using digital technologies. It offers a complete and comprehensive view in planning and executing e-business and promoting their product on popular search engines and different social media channels.
In this age of digital transformation, our BBA in Digital Marketing equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. You will be laboriously trained to achieve company objectives by executing effective Digital Marketing campaigns, in addition to obtaining information about the audience and the industry through market research, maximising the use of search engines.
Our 3-Year BBA in Digital Marketing program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Digital Marketing program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:
This allows students to specialise in a specific area of business management, thereby enhancing their proficiency in the chosen field.
This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.
This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.
Our collaboration is with industry and training entities who specialise in the field of digital marketing. These collaborations help in students’ skill development, internships, on-the-job training, curriculum enhancement by the experts & practitioners of the digital marketing area. Such integrations give necessary exposure to students, keep them aligned with latest developments in the field and make them industry ready.
A Bachelor of Business Administration (BBA) degree in Digital Marketing is a 3-Year undergraduate course that provides students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.
The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline-specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Please note that we also accept Pearson Test Score and SAT Score for admission.
Our BBA Digital Marketing students may look forward to a progressive and a gratifying career as, but not limited to:
To pursue BBA in Digital Marketing, students can start their application by:
The BBA programs at Chitkara Business School are well-structured and comprehensive. They help us build the most important skills and sharpen our business acumen. The quality of education imparted to the students through rigorous teaching methods, industrial visits, guest lectures, seminars, research programs, and internship opportunities is outstandingly impeccable and truly instrumental in preparing students for success in the corporate world.Saurav Ranjta
In the simplest of words, Digital marketing is the online selling strategy for a business, customised according to its target audience. Nowadays, Digital Marketing is a necessity for every business organisation to generate higher revenue and build its brand equity.
Lesser Investment, Higher ROI: The investment for generating revenue online is far less than generating revenue offline. More importantly, online platforms give the option of running focused and targeted ad campaigns which isn’t always the case with offline advertisements.
Product Presentation: The products can be showcased in multiple ways on the web. Images, videos, GIFs and etc. can be used to strike a chord with potential buyers through ad campaigns.
More Scope for Conversions/Sales: More visibility is directly proportional to the sales numbers. With online channels growing their user base, a product has better chance of being viewed by the users/audience.
Brand Credibility: It is now easy for people to reach out to a company via their social media handles making their relationship stronger with the brand, hence a brand with an online set-up and complain redressal mechanism has better brand credibility than others.
No. One doesn’t need to have the knowledge of coding to learn digital marketing.