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Get ready to lead the future of marketing & learn top-of-the-line Digital Marketing tools to secure a competitive edge in one of the world’s fastest growing industries with Chitkara University’s highly regarded BBA in Digital Marketing.
Famed for its brand of academic excellence and Chitkara Business School has become the benchmark for top management education in India. The school boasts of a progressive leadership, an acclaimed faculty, state-of-the-art infrastructure and a robust teaching pedagogy. Upholding its mission of imparting world-class education in management, it continues to impart knowledge in the management domain with a unique cross-functional perspective to prepare future leaders who can manage and create powerful organisations. Thus, in response to the changing business landscape and the exponential rise in the demand for digital marketers, Chitkara Business School came up with this astutely planned BBA with specialisation in Digital Marketing.
Digital Marketing is one of the world’s fastest growing disciplines, and this program will raise your value in the marketplace. In a world where more and more activities are centered online, digital marketing has emerged as one of the most effective ways to build customer relationships and promote your organisation’s products or services. In this age of digital transformation, our BBA in Digital Marketing equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. With its rich and rigorous curriculum complemented with a tremendous dose of experiential learning, this program will train you to launch effective and holistic Digital Marketing campaigns and help you climb up the corporate ladder.
The Digital Marketing enterprise is worth $68 billion and is developing at a 40% growth rate. Wide in its scope and high in demand, our 3-year full time BBA in Digital Marketing program prepares the students for diverse and highly lucrative career opportunities in this ever expanding domain. Our graduates go on to explore careers such as, Digital Marketing Analyst, Analytics Manager, Blogger, Social Media Copywriter, Brand Ambassador, Chief Marketing Officer, Community Manager, Digital Media Account Executive, Director of Public Relations and Social Media, Director of Marketing and Social Media, Director of Communications, Search Engine Marketing Strategist, Mobile Marketing Media Planner, and various other roles in Marketing and Advertising.
The BBA in Digital Marketing at Chitkara University is a 3-year undergraduate program that involves an advanced training of the methods used within the advertising and marketing of services or products using digital technologies. The program imparts knowledge about techniques to attract clients through diverse digital channels. It offers a complete and comprehensive view on planning and executing e-business and promoting their product on popular search engines and different social media channels. Our BBA program in Digital Marketing broadly focusses on the following core academic components:
This course provides a clear overview of the digital marketing world with all the players, platforms and opportunities. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers, and learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives.
Learn the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads. This course introduces you to a host of opportunities and strategies associated with various paid media channels, and shows you how to draft a paid media marketing plan that addresses your own marketing objectives.
Marketing within your own digital properties—such as your organisation’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and to attract the attention of new ones. This course covers the unique opportunities of “owned media” and how those differ from “paid media”. You will learn more about content marketing, search engine optimisation, social media “fan pages”, mobile apps, and virtual reality apps and will understand how to assess the relevancy of owned media initiatives for your own marketing objectives.
The program will train you to put the “paid media” and “owned media” initiatives together to create a comprehensive, effective marketing plan. It will also help you evaluate and combine your ideas to create a single, all-encompassing marketing plan that will include the priorities, resourcing and performance metrics. appropriate for your organisation. Once complete, you will be able to immediately put this plan in place to drive results.