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BBA in Digital Marketing

Evolve into an effective digital strategy leader with a deep understanding of brand strategies and online marketing solutions.

  • Start date: August 5th, 2023
  • Duration: 3 Years
  • Time commitment: Full Time
  • Program fee: Rs. 4,10,000

About the Program

Our Bachelor of Business Administration in Digital Marketing program is designed to impart knowledge about techniques to attract clients through diverse digital channels that involves an advanced training of the methods used within the advertising and marketing of services or products using digital technologies. It offers a complete and comprehensive view on planning and executing e-business and promoting their product on popular search engines and different social media channels.

In this age of digital transformation, our BBA in Digital Marketing equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. You will be laboriously trained to achieve company objectives by executing effective Digital Marketing campaigns, in addition to obtaining information about the audience and the industry through market research, maximising the use of search engines.

The Chitkara University Experience

Why Study BBA Digital Marketing

Top Reasons
  • High paying career path
  • In-demand profession
  • Global job opportunities
  • Greater flexibility & freedom in work style
  • Better exposure
  • Creative and interesting job pursuits
  • Work diversity
  • High job satisfaction
Learning Outcomes
  • Demonstrate a foundation of business skills in the areas of accounting and financial management, marketing, and organisational and project management.
  • Integrate digital marketing tools as part of the marketing strategies.
  • Employ quantitative and qualitative approach to planning and decision making.
  • Develop a product focus by setting marketing objectives, segmenting the market, identifying target segment(s), and positioning strategy.


A Bachelor of Business Administration (BBA) degree in Digital Marketing is a 3-year undergraduate course that provides the students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.

The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain.



To pursue a BBA in Digital Marketing at Chitkara University you must have –
  • Passed Class 12th with minimum 50% marks.
  • Qualified the Personal Interview round at Chitkara University.

Please note that we also accept Pearson Test Score and SAT Score for admission.

I’m Interested in this Program

Career Opportunities

Our BBA Digital Marketing students may look forward to a progressive and a gratifying career as, but not limited to –

  • Social Media Manager
  • Digital Marketing Specialist
  • Social Media Strategist
  • E-Commerce Manager
  • Digital Marketing Director
  • Email Marketing Specialist
  • Market Research Analyst

How to Apply

In order to pursue BBA Digital Marketing, students can start their application by –

  • Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
  • Duly fill in the admission form, attaching the required certificates, and send it to the Chief Admissions Officer at Chitkara University.
  • Next, details filled out in the form and certificates attached will be verified.
  • Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

Top Recruiters for BBA Digital Marketing

The BBA programs at Chitkara Business School are well-structured and comprehensive. They help us build the most important skills and sharpen our business acumen. The quality of education imparted to the students through rigorous teaching methods, industrial visits, guest lectures, seminars, research programs, and internship opportunities is outstandingly impeccable and truly instrumental in preparing students for success in the corporate world.

Saurav Ranjta
Batch 2023

Frequently Asked Questions

What is Digital Marketing?+
What is the importance of Digital Marketing for different businesses?+
Is it important to learn coding for Digital Marketing?+