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BBA in Digital Transformation & Strategy

Evolve into an effective digital strategy leader with a deep understanding of brand strategies and online marketing solutions.

    • Duration: 3 Years

About the Program

Our Bachelor of Business Administration in Digital Transformation & Strategy program is designed to impart knowledge about techniques to attract clients through diverse digital channels that involve advanced training of the methods used within the advertising and marketing of services or products using digital technologies. It offers a complete and comprehensive view in planning and executing e-business and promoting their product on popular search engines and different social media channels.

In this age of digital transformation, our BBA in Digital Transformation & Strategy equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. You will be laboriously trained to achieve company objectives by executing effective Digital Marketing campaigns, in addition to obtaining information about the audience and the industry through market research, maximising the use of search engines.

*BBA (Hons.) in Digital Transformation & Strategy

Our 3-Year BBA in Digital Transformation & Strategy program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Digital Transformation & Strategy program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:

Advanced Majors +

I’m Interested in this Program

The Chitkara University Experience

Industry and Academic Partners

Our collaboration is with industry and training entities who specialise in the field of digital transformation & strategy. These collaborations help in students’ skill development, internships, on-the-job training, curriculum enhancement by the experts & practitioners of the digital transformation & strategy area. Such integrations give necessary exposure to students, keep them aligned with latest developments in the field and make them industry ready.

Industry and Academic Partners

Why Study BBA Digital Transformation & Strategy

Top Reasons
  • High-paying career path
  • In-demand profession
  • Global job opportunities
  • Greater flexibility and freedom in work style
  • Better exposure
  • Creative and interesting job pursuits
  • Work diversity
  • High job satisfaction
Learning Outcomes
  • Demonstrate a foundation of business skills in the areas of accounting and financial management, marketing, and organisational and project management.
  • Integrate digital marketing tools as part of the marketing strategies.
  • Employ quantitative and qualitative approaches to planning and decision-making.
  • Develop a product focus by setting marketing objectives, segmenting the market, identifying target segment(s), and positioning strategy.


BBA-DIGITAL MARKETING Curriculum Chitkara Business School BBA-DIGITAL MARKETING Curriculum Chitkara Business School

A Bachelor of Business Administration (BBA) degree in Digital Transformation & Strategy is a 3-Year undergraduate course that provides students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.

The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline-specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain.

Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.



To pursue a BBA in Digital Transformation & Strategy at Chitkara University you must have :
  • Passed Class 12th with minimum 50% marks.
  • Qualified the Personal Interview round at Chitkara University.

Please note that we also accept SAT Score for admission.

Career Opportunities

BBA-DIGITAL MARKETING Career Chitkara Business School BBA-DIGITAL MARKETING Career Chitkara Business School

Our BBA Digital Transformation & Strategy students may look forward to a progressive and a gratifying career as, but not limited to:

  • Social Media Manager
  • Digital Marketing Specialist
  • Social Media Strategist
  • E-Commerce Manager
  • Digital Marketing Director
  • Email Marketing Specialist
  • Market Research Analyst

How to Apply

To pursue BBA in Digital Transformation & Strategy, students can start their application by:

  • Download the admission form from the Chitkara University website, or get it from the nearest bookstore to your place.
  • Duly fill in the admission form, attach the required certificates, and send it to the Chief Admissions Officer at Chitkara University.
  • Next, details filled out in the form and certificates attached will be verified.
  • Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

Top Recruiters for BBA Digital Transformation & Strategy

  • Google Ads Logo
  • Facebook Ads Logo
  • Linked Ads Logo
  • Web Engage Logo
  • Databox Logo
  • Twitter Ads Logo
  • Google Analytics Logo
  • Amazon Logo
  • Shopify Logo
  • Wordpress Logo
  • Google Keyword Logo
  • Blogger Logo
  • Ahrefs Logo
  • Mailchimp
  • Canva Logo

The BBA programs at Chitkara Business School are well-structured and comprehensive. They help us build the most important skills and sharpen our business acumen. The quality of education imparted to the students through rigorous teaching methods, industrial visits, guest lectures, seminars, research programs, and internship opportunities is outstandingly impeccable and truly instrumental in preparing students for success in the corporate world.

Saurav Ranjta
Batch 2023

BBA-DIGITAL MARKETING Student Feedback Chitkara Business School

Frequently Asked Questions

What is Digital Transformation & Strategy?+
What is the importance of Digital Transformation & Strategy for different businesses?+
Is it important to learn coding for Digital Transformation & Strategy?+