A Bachelor of Business Administration (BBA) degree in Digital Transformation & Strategy is a 3-Year undergraduate course that provides students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.
The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline-specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain. You will gain practical experience through projects and internships.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
SEMESTER 1+
- Management Fundamentals
- Marketing Management
- Fundamentals of Digital Marketing & E-Business
- Managerial Economics
- Business Communication
- Financial Literacy using digital platforms
- Understanding India
SEMESTER 2+
- Basics of Accounting
- Content Marketing
- Entrepreneurship Development
- Fundamentals of Statistics
- Corporate Writing
- MS Office Skills
- Health & Wellness
SEMESTER 3+
- Philosophy of Research
- Web Design and Search Engine Optimization
- Search Engine Marketing
- Consumer Behaviour
- Introduction to Business Analytics
- Project on Community Service
- Leadership and Personality Development
SEMESTER 4+
- Lead Generation & Landing
- Social Media Marketing & Management
- Email Marketing and Management
- Digital Advertising & Web Analytics
- Product and Brand Management
- Foreign Language (French)
SEMESTER 5+
- Business Environment
- Strategic Management
- Emerging Technologies in Business
- Affiliate Marketing
- Minor-1
- Minor-2
- Summer Internship
SEMESTER 6+
- Business Ethics and Corporate Governance
- Digital Marketing Strategies
- Online Customer Support System & Reputation Management
- Advance Instagram & YouTube Marketing
- Minor-3
- Minor-4