The BAJMC with a Specialisation in AI for New Age Media & Entertainment provides students with a robust foundation in journalism, coupled with expertise in emerging digital tools. This program integrates storytelling, media production, data analytics, and AI driven technologies, preparing graduates to tackle the challenges of an increasingly digital and tech-driven media landscape.
3 Years of comprehensive academic and practical learning at Chitkara University’s state-of-the-art campus environment.
Our students gain invaluable real-world experience through internships, enhancing their career prospects in media and communication.
With strong industry connections, students benefit from interaction with leading media giants, ensuring ample opportunities.
The BAJMC with a Specialisation in AI for New Age Media & Entertainment develops media professionals at the intersection of content creation and technology. By combining core journalism principles with tools like AI, machine learning, and immersive media, students gain expertise in editorial craftsmanship and digital innovation. This forward-thinking program prepares graduates for roles in digital media, advertising, PR, and tech-driven storytelling, meeting the rising demand for professionals who blend editorial judgement with innovation.
Our 3-Year BAJMC offers an opportunity to extend studies by one year and graduate with an Honours degree in B.A. in Journalism & Mass Communication with specialisation in Artificial Intelligence for New Age Media & Entertainment. The fourth year sharpens research skills and specialisation through advanced coursework and a comprehensive capstone project. Students gain hands-on experience in real-world media and communication environments, preparing them for careers or further study in journalism and mass communication. This extended program promotes critical thinking, analytical ability, and practical expertise in the field.
The program delivery integrates formal lectures, seminars, hands-on projects, guest lectures, and industry training. The goal is to nurture socially responsible media professionals equipped with the latest industry insights.
This program integrates core journalism and mass communication subjects with emerging technologies like artificial intelligence, data analytics, and immersive media. Students develop strong editorial, storytelling, and production skills and learn to use cutting edge digital tools, preparing them for a media landscape driven by innovation, speed, audience personalisation, and demand for tech-savvy professionals who navigate content creation, distribution, and engagement across digital platforms.
From multimedia labs and live production studios to internships and real-world projects with leading media companies, the program emphasises practical training. Students graduate with a professional portfolio and valuable industry exposure, ensuring they are not only job-ready but also fully equipped to adapt to the rapidly evolving demands of new-age content creation, distribution platforms, and emerging technologies, enabling them to lead, innovate, and drive meaningful change in the media industry.
Students gain proficiency in AI-enabled content creation, social media analytics, mobile journalism, and immersive storytelling using AR/VR. Along with entrepreneurship and digital marketing training, the program promotes creativity and strategic thinking, giving graduates a distinct competitive edge in careers that span journalism, entertainment, advertising, PR, and tech integrated media roles, helping them excel in evolving global media environment and effectively meet the needs of diverse global audiences.
Strong collaborations with leading media organisations equip students with hands-on industry experience, enhancing their practical expertise and ensuring outstanding employment prospects in diverse media and communication domains.
We welcome aspiring communicators who combine creativity with curiosity and the drive to make an impact. Along with a passion for mass communication, storytelling, and collaboration, applicants must meet basic requirements listed below to begin their journey with us.
Our clear semester-wise fee structure includes academic instruction, studio access, and essential labs. Detailed information is available through the admissions office for transparency and planning.
Explore answers about admissions, studios, internships, campus facilities, and career pathways. This section helps you understand the program and take your first step toward a future in product design with confidence.
Move from learning to building a career by developing essential skills and real-world exposure, while preparing yourself for all the opportunities and possibilities that come next. You’ll also gain the confidence, industry insight, and professional mindset needed to stand out in a competitive world and take your next step.
Chandigarh-Patiala National Highway, Punjab 140 401
Unit No. A 201-202, Elante Mall Office Complex
Industrial Area Phase 1, Chandigarh 160 002
Copyright © 2026 Chitkara Educational Trust
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
