The BAJMC with a Specialisation in AI for New Age Media & Entertainment provides students with a robust foundation in journalism, coupled with expertise in emerging digital tools. This program integrates storytelling, media production, data analytics, and AI-driven technologies, preparing graduates to tackle the challenges of an increasingly digital and tech-driven media landscape.
Course Duration
3-Years of comprehensive academic and practical learning at Chitkara University’s state-of-the-art campus.
Internship Opportunity
Our students gain invaluable real-world experience through internships, enhancing their career prospects in media and communication.
Campus Recruitment
With strong industry connections, students benefit from interaction with media giants, ensuring ample opportunities.
With strong industry connections, students benefit from interaction with media giants, ensuring ample opportunities for practical exposure and assured placements in leading media organisations.
Eligibility
The BAJMC with a Specialisation in AI for New Age Media & Entertainment develops media professionals at the intersection of content creation and technology. By combining core journalism principles with tools like AI, machine learning, and immersive media, students gain expertise in editorial craftsmanship and digital innovation. This forward-thinking program prepares graduates for roles in digital media, advertising, PR, and tech-driven storytelling—meeting the rising demand for professionals who blend editorial judgement with innovation.
The program delivery integrates formal lectures, seminars, hands-on projects, guest lectures, and industry training. The goal is to nurture socially responsible media professionals equipped with the latest industry insights.
This program integrates core journalism and mass communication subjects with emerging technologies like artificial intelligence, data analytics, and immersive media. Students develop strong editorial, storytelling, and production skills and learn to use cutting-edge digital tools, preparing them for a media landscape driven by innovation, speed, audience personalisation, and demand for tech-savvy professionals who navigate content creation, distribution, and engagement across digital platforms.
From multimedia labs and live production studios to internships and real-world projects with media companies, the program emphasises practical training. Students graduate with a professional portfolio and industry exposure, ensuring they are not only job-ready but also equipped to adapt to the rapidly evolving demands of new-age content creation, distribution platforms, and emerging technologies, enabling them to lead, innovate, and drive change in the media industry.
Students gain proficiency in AI-enabled content creation, social media analytics, mobile journalism, and immersive storytelling using AR/VR. Along with entrepreneurship and digital marketing training, the program fosters both creativity and strategic thinking, giving graduates a distinct edge in careers that span journalism, entertainment, advertising, PR, and tech-integrated media roles, helping them excel in a fast-changing media environment and meet the evolving needs of global audiences.
Strong collaborations with leading media organisations equip students with hands-on industry experience, enhancing their practical expertise and ensuring outstanding employment prospects in diverse media and communication domains.
The steps you take today shape your future. At Chitkara University, we empower bright minds with strong fundamentals, a global perspective, and leadership skills to make a meaningful change in the world.
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
