3 -Year Program
Chitkara Business School’s BBA in Marketing Management & Consumer Psychology blends core business administration, marketing strategy and modern psychological science. The program helps students understand human behaviour, motivation and cognitive biases to discover what drives consumer choices, preparing them to design marketing strategies that are effective, ethical and backed by research.
The BBA in Marketing Management & Consumer Psychology at Chitkara University is designed for students who want to understand consumer behaviour and apply psychological insights to marketing. With digital transformation, changing consumer preferences and the growth of online commerce reshaping the industry, businesses increasingly need professionals who can understand why people think, feel and make purchasing decisions.
The curriculum combines foundational business subjects with specialised learning in consumer psychology, branding, digital marketing, market research and behavioural science. Students explore areas such as consumer behaviour, advertising, marketing communications, behavioural economics, customer experience and consumer neuroscience. Through behavioural research exercises, consumer surveys, field research, interactive workshops and live projects, students learn to interpret data, evaluate campaigns and develop effective marketing strategies. Industry interactions, expert sessions and a summer internship further connect classroom learning with market practices, preparing students for careers across marketing, advertising, research and brand management.
Chitkara Business School approaches management education through applied learning, industry engagement and interdisciplinary thinking. Students work across business, technology, entrepreneurship and emerging markets within a curriculum shaped by contemporary industry realities and global economic change. Guided by faculty, researchers and industry practitioners, they develop the analytical, strategic and leadership capabilities required for complex organisational environments. Through collaborative projects, experiential learning and exposure to real‑world business ecosystems, students gain the perspective and adaptability needed to navigate evolving industries and lead responsibly in increasingly interconnected global economies.
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across 30 sectors
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highest package
per annum average
salary offered
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an offer of Rs 11 Lacs p.a.
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International offers
Our 3-Year BBA in Marketing Management & Consumer Psychology offers students the opportunity to extend their studies by one year and graduate with an Honours degree. In the fourth year, students can choose from three distinct pathways, each designed to strengthen their academic knowledge, research capabilities and professional experience.
Engaging in research enables students to specialise in areas such as consumer behaviour, behavioural science and marketing management. It strengthens analytical thinking, critical evaluation and research skills while encouraging independent learning and the practical application of psychological and marketing concepts to real-world consumer challenges.
This option is designed for students who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It allows students to deepen their knowledge of specialised marketing and consumer psychology subjects through advanced academic learning and a dissertation project under the guidance and mentorship of experienced faculty.
This pathway provides students with an opportunity to apply their marketing and consumer psychology knowledge in real-world business environments. Through on-site industry experience, students gain exposure to brand management, market research, digital marketing and consumer insights, strengthening their practical understanding and employability skills in line with NEP 2020.
The BBA in Marketing Management & Consumer Psychology curriculum is spread across six semesters, moving from foundational business and psychological concepts to specialised marketing applications.
The early semesters cover management, marketing, economics, accounting, statistics and business communication, along with an introduction to psychology. Students explore how people perceive, learn and make decisions, understanding the role of cognitive biases and social influences in shaping consumer choices.
The later semesters focus on specialised subjects such as consumer psychology, advertising, branding, marketing communications, digital marketing, behavioural economics, strategic marketing and customer experience design. Students also explore retail and services marketing, cross-cultural consumer behaviour and empirical market research.
Behavioural research exercises, practical projects and a summer internship help students apply their learning to real marketing challenges, while ethics and responsible marketing remain central to the curriculum.
A BBA in Marketing Management & Consumer Psychology prepares students for opportunities across brand management, advertising, market research, digital marketing and consumer insights. Graduates can apply their understanding of psychology and data to develop marketing strategies, improve customer experiences and support business growth across different industries.
In order to pursue BBA in Marketing Management & Consumer Psychology, students can start their application by:
Chitkara University brings together research, technology, creativity and industry to shape an education aligned with a rapidly changing world. Recognised among India’s leading universities and located near Chandigarh, Chitkara University nurtures interdisciplinary learning, applied thinking and meaningful industry engagement across disciplines. Students learn in environments driven by innovation, collaboration and real-world problem solving, supported by accomplished faculty, advanced infrastructure and global exposure. With strong academic foundations and access to 2,000+ recruiters, the University prepares graduates to contribute thoughtfully and lead confidently across industries, organisations and emerging global sectors.
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Chitkara University combines academic learning with research, entrepreneurship, global exposure and industry engagement to create transformative student experiences. Supported by experiential learning, collaboration and innovation-driven opportunities, students strengthen problem‑solving abilities, leadership capabilities and real‑world skills needed for rapidly changing professional and global environments across diverse industries and emerging sectors.
Chitkara University prepares students for global careers through international partnerships, exchange opportunities and cross-cultural learning experiences that build confidence, adaptability and a strong global outlook across professional environments.
Know More arrow_forwardThe Centres of Excellence at Chitkara University support applied research, interdisciplinary learning and industry engagement through collaborative projects, expert guidance and hands-on experiences across specialised fields.
Know More arrow_forwardChitkara University’s startup ecosystem supports students through mentorship, incubation, entrepreneurship focused learning and industry interaction while developing leadership, entrepreneurial thinking and problem-solving capabilities to build future-ready ventures.
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Led by distinguished academicians Chancellor Dr. Ashok K Chitkara and President & Co-Founder Dr. Madhu Chitkara, our institution reflects four decades of educational excellence. These passionate educators maintain hands‑on involvement in campus life, actively engaging with academic communities while building strategic partnerships.
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Chandigarh-Patiala National Highway, Punjab 140 401
Unit No. A 201-202, Elante Mall Office Complex
Industrial Area Phase 1, Chandigarh 160 002
Copyright © 2026 Chitkara Educational Trust
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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