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Program Structure

The focus of this intensive 2 year program is to craft proficient entry-level professionals who are trained on sales and marketing domains and have high customer orientation skills and creating first-day-first hour industry-ready sales and marketing workforce for the industry. The program is offered with 100% placement assistance with partner organisations which ensures a successful career start in various industry domains such as FMCG, Retail, Banking and other related sectors.

Semester – 1
Basics of Marketing Consumer Behavior
Sales Management Marketing Management
Quant Techniques Marketing Research
IT Applications in Sales & Marketing Introduction to Sales Techniques

The key Learning Outcomes for Semester – 1 are as follows
Understanding the sales cycle Developing your elevator speech
Characteristics of successful salespeople How to get referrals
Effective networking strategies Clubs and social networking
How to work a room Centers of influence
Creating the right impression How to approach and sell to top executives
Semester – 2
Direct Marketing Consumer Segmentation
Brand & Product Management Retail & Distribution Management
Financial Management Customer Service Management
Presentation Skills Negotiation Skills
The key Learning Outcomes for Semester – 2 are as follows
Strategic planning and setting objectives Easing tension levels
Qualifying buyers Effective questioning techniques
Customer based selling The power of listening
Dressing for success Developing a winning attitude
Semester – 3
Integrated Marketing Communication Business Law & Ethics
Sales Force Mgt. & Sales Promotion Leadership & Organisation Behavior
The key Learning Outcomes for Semester – 3 are as follows
Time and focus management Customer services and the effects on sales
Councilor selling Advanced negotiation skills
Attitudes, beliefs and outcomes Goal setting
How to present to groups Action planning

Semester – 4

Students will be placed with our partner organisations in various domains such as Banking, FMCG, Retail and Telecom for 6 months. Students’ choice will be given preference as they may choose the domain in the Term – 6 of the program and will be trained exclusively for that sector in the last 6 months of the program. Industry specific courses which would be conducted in
partnership with our partner organisations.

The key Learning Outcomes for Semester – 4 are as follows
Designing a marketing program
Understanding the various forms of marketing
Brochures, print ads and newsletters
Working with the media
Branding
Website development and design
Website optimization
Marketing on the internet

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