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Program Structure

The focus of this intensive 2 year program is to craft proficient entry-level professionals who are trained on sales and marketing domains and have high customer orientation skills and creating firstday- first-hour industry-ready sales and marketing workforce for the industry. The program is offered with 100% placement assistance with partner organisations which ensures a successful career start in various industry domains such as FMCG, Retail, Banking and other related sectors. Some of the subject that will be covered under this program are:

  • Basics of Marketing
  • Sales Management
  • Quant Techniques
  • IT Applications in Sales & Marketing
  • Consumer Behavior
  • Marketing Management
  • Marketing Research
  • Introduction to Sales Techniques
  • Direct Marketing
  • Brand & Product Management
  • Financial Management
  • Presentation Skills
  • Consumer Segmentation
  • Retail & Distribution Management
  • Customer Service Management
  • Negotiation Skills
  • Integrated Marketing Communication
  • Sales Force Mgt. & Sales Promotion
  • Business Law & Ethics
  • Leadership & Organisation Behavior

Students will be placed with our partner organisations in various domains such as Banking, FMCG, Retail and Telecom for 6 months. Students’ choice will be given preference as they may choose the domain in the Term – 6 of the program and will be trained exclusively for that sector in the last 6 months of the program. Industry specific courses which would be conducted in partnership with our partner organisations.

Key Learning Outcomes

The students are apprised with refined knowledge during the program. Some of the key learning outcomes of the program are:

  • Understanding the sales cycle
  • Characteristics of successful salespeople
  • Effective networking strategies
  • How to work a room
  • Creating the right impression
  • Developing your elevator speech
  • How to get referrals
  • Clubs and social networking
  • Centers of influence
  • How to approach and sell to top executives
  • Strategic planning and setting objectives
  • Qualifying buyers
  • Customer based selling
  • Dressing for success
  • Easing tension levels
  • Effective questioning techniques
  • The power of listening
  • Developing a winning attitude
  • Time and focus management
  • Councilor selling
  • Attitudes, beliefs and outcomes
  • How to present to groups
  • Customer services and the effects on sales
  • Advanced negotiation skills
  • Goal setting
  • GAction planning
  • Designing a marketing program
  • Understanding the various forms of marketing
  • Brochures, print ads and newsletters
  • Working with the media
  • Branding
  • Website development and design
  • Website optimization
  • Marketing on the internet

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