The field of mass media (Media Industry) possesses an immense potential, which is just beginning to be tapped. This field offers excitement, glamour, glory, and above all, huge rewards. The trick is being able to find a path that is best suited for you.
I fear three newspapers more than a hundred thousand bayonets.– Napoleon
Media Industry – Current Size and Expected Growth
Traditional print, radio, and television are not what they used to be—they are bigger. While the print medium is poised to grow from its present size of Rs 10,900 crore to Rs 19,500 crore, the radio sector is projected to grow four times over Rs 2,000 crore by 2015. Economic growth, rising income levels, and consumerism, coupled with technological advancements and policy initiatives taken by the Indian government—which are encouraging the inflow of investment—will prove to be the key drivers for the entertainment and media industry.
With the advent of satellite television, the rise of private radio stations, the proliferation of content on mobile devices, and the growing popularity of the Internet, there is no shortage of opportunities available to the broadcast professional.
The size of the entertainment and media industry in India is currently estimated to be Rs 35,300 crore and is expected to grow at a compound annual growth rate (CAGR) of 19 percent over the next five years. The size of the television industry alone in India is currently estimated to be Rs 14,800 crore and is expected to grow at a CAGR of 24 percent over the next five years.
Therefore, it is clear that the television industry alone continues to dominate in the field. Currently, it holds a share of over 42 percent, which is expected to increase by nine percent to reach about 51 percent by 2015.
According to ABC and NRS reports, the Indian Media industry is growing manyfold in not only the number of newspapers but also its readership. Language newspapers and vernaculars are coming up from small towns to state capitals and an increase in literacy rate—65 percent—has also given it a boost.
There are over 300 television channels in the country and it is expected that nearly 100 more TV stations are going to be launched in the coming six years.
