PROGRAM OVERVIEW

The Indian Media and Entertainment industry is one of the fastest growing industries in the country. Its various segments, Film, Television, Advertising, Print and Digital have witnessed a tremendous growth in the last few years. The industry is highly driven by strong consumption in non-metro and small cities, intense emergence of regional media and burgeoning new media businesses and formats.

Our Masters program is built on strong theoretical foundation supported by applied research into the dynamics of communication and the creative industries, together, with professional expertise.

CAMPUS RECRUITMENT

The program aims at transforming and nurturing individuals into seasoned professionals. Interaction with the Media Industry giants and ample Industry Exposure coupled with our state-of-the-art infrastructure will enable the students with practical hands-on training required for all-round growth of the students. The curriculum has been infused with value-aided courses designed in consultation with veterans from the Media Industry to give our students a leading edge, and the optimum placement deserved. Our path breaking program M.A. Journalism & Mass Communication offers a plethora of opportunities with blue chip companies and multinationals, for our graduates. Some of the roles that graduates can explore are:

Some of the major companies who recruit our graduates are:

PROGRAM HIGHLIGHTS

The program aims to equip students with a multi-skilled qualification appropriate for a rapidly evolving domain in which skills, career and job market are increasingly transient. Students are offered a wide range of choices to help develop a practical and professional communication skillset, mostly related to Print, Electronic and New Media.

At Chitkara University, the program includes advanced classes in Advertising, Media Law, Public Administration, Ethics & Writing, and focuses on ideas and outlets of Mass Communication such as Media Production, cultural issues, communication theories and Media techniques. The degree is designed to build and enhance professional knowledge, skills, and leadership in Journalism and Mass Communications. The curriculum includes the latest developments in the ever-changing Media sector, and subjects of relevance are easily incorporated in classroom teaching.

UNESCO Model Curricula

The curriculum structure for all our academic programs in Journalism have been inspired and adapted from the UNESCO Model Curricula for Journalism Education. The foundation of the curriculum is designed to promote:

• An ability to think critically, incorporating skills in comprehension, analysis, synthesis and evaluation of unfamiliar material, and a basic understanding of evidence and research methods.
• An ability to write clearly and coherently using narrative, descriptive and analytical methods.
• A knowledge of national and international political, economic, cultural, religious and social institutions.
• A knowledge of current affairs and issues and a general knowledge of history and geography.

State-of-the-art Equipment

• A Television Studio with four-digital video cameras, teleprompters and professional lights besides other equipment.
• A Production Control Room that allows the students to do news bulletins and live interviews with audio/digital console.
• An Editing Lab armed with iMac Machines loaded with Final Cut Pro and an assemblage of software to match the process.
• The Radio Broadcasting Branch with facility of live broadcast, complimented with a radio studio and relevant editing software.
• Lessons in Print Journalism include knowledge of desktop Editing, Copy Editing, Feature Writing and Field Reporting.
• Layout designing (Quark Xpress on both Microsoft Windows and Apple iMac), Adobe Photoshop, Coral Draw.
• The Library offers subject specific books and papers, along with a wide range of national and international dailies.