Chitkara University Awards Dr. Neelivethil Rajeev PhD for FMCG Distribution Study

Chitkara University conferred a PhD degree upon Dr. Neelivethil Rajeev for his groundbreaking dissertation titled “Impact of Distribution Performance on the Performance of a Firm: A Study of FMCG Companies in India.” The felicitation took place during the esteemed Alumni Meet held in Dubai, where Dr. Rajeev was lauded for his exceptional contribution to the field.

Dr. Rajeev, currently serving as the Managing Director (MENA & APAC) at ESPA Spain, specializing in Mechanical, Electrical, and Plumbing (MEP) products, brings a wealth of expertise to his field. His extensive experience and profound insights have greatly contributed to the advancement of water pumping solutions within the industry.

The degree was conferred upon Dr. Rajeev by Dr. Madhu Chitkara, Pro-Chancellor of Chitkara University, in the presence of esteemed dignitaries including Dr. Niyati Chitkara, Director of Chitkara International School, Chandigarh & Panchkula; Dr. KK Mishra, Pro – Vice Chancellor, Accreditation and Quality Assurance Cell at Chitkara University and Dr. Sangeeta Pant, EDUREFORM Coordinator and Dean of Chitkara College of Education.

Dr. Rajeev’s research, inspired by the unprecedented disruptions in supply chain management during the COVID-19 pandemic, offers invaluable insights into the critical role of distribution performance for FMCG companies. His study not only addresses the challenges faced by the industry but also provides strategic recommendations to enhance resilience and efficiency in distribution networks.

Guided by Dr. Niti Chatterji and Dr. Amit Mittal, Pro Vice Chancellor (Research Programs) at Chitkara University, Dr. Rajeev’s dissertation represents a significant contribution to academia and industry alike. His rigorous analysis and meticulous research methodology have laid the groundwork for further exploration and innovation in the field of distribution management.

Dr. Rajeev’s achievement stands as a testament to Chitkara University’s commitment to fostering academic excellence and empowering visionary leaders. His pioneering research exemplifies the university’s dedication to addressing real-world challenges and driving positive change in society.