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Dr. Namrata Sandhu, CBS Faculty Represents Chitkara University at IIM Calcutta

Published on March 7, 2016

Dr. Namrata Sandhu, Associate Professor, Chitkara Business School, represented Chitkara University at the International Conference on CSR in Globalized World: Emerging Issues and Challenges at the Indian Institute of Management at Calcutta.
Dr. Namrata Sandhu presented a paper titled “Fuelling gender stereotypes: A content analysis of Indian automobile advertisements”. Her paper was one among the 21 papers selected from across the world.
After the institutionalization of Business Academia, CSR has come a long way from acts of charity to Strategic CSR that is now inclusive of awareness and concerns for greater social causes like poverty alleviation, education, and access to bare necessities. Corporate Social Responsibility has been understood as consisting of firm’s actions and policies that take into account stakeholders’ expectations and the triple bottom line of economic, social, and environmental performance. Research has shown that CSR enhances organization’s performance, and its applicability have now used to reap direct and sustainable competitive advantages. Dr Namrata Sandhu had a brain storming session on these CSR vitals.
We are proud of her efforts and work and congratulate her for this feat.

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