UNESCO Model Curricula

Our Academic Programs – Inspiration

The curriculum and program structure for all our academic programs in journalism have been inspired by, and adapted from, the UNESCO Model Curricula for Journalism Education.

Over the last few years, the number of news media outlets in developing countries and emerging democracies has grown rapidly. There has been an increased recognition of the crucial role of journalism in promoting democracy, and this has created an urgent demand for well-trained journalists. As the lead United Nations (UN) agency in promoting freedom of expression and access to information and knowledge, the United Nations Educational, Scientific and Cultural Organization (UNESCO) has taken various initiatives to improve the quality of journalism education worldwide.

The foundations of the curriculum in journalism education are designed to promote intellectual and craft skills, which are:

• An ability to think critically, incorporating skill in comprehension, analysis, synthesis and evaluation of unfamiliar material, and a basic understanding of evidence and research methods.
• An ability to write clearly and coherently using narrative, descriptive and analytical methods.
• Knowledge of national and international political, economic, cultural, religious and social institutions.
• Knowledge of current affairs and issues, and general knowledge of history and geography.

Our Academic Programs – Highlights

Through a balanced approach, our academic programs simultaneously develop technical skills and an understanding of the artistic, historical and theoretical traditions on which the discipline is built. Some of the unique highlights of our programs are:

Design a Mass Media Program to Fit Your Career Aspirations

Choose from courses in advertising, public relations, television and audio production, editing, print and electronic media writing, creativity and conceptual development, media design, ethics in media and more.

Master Professional Skills and Procedures Using Cutting-edge Technology

Gain hands-on experience with industry-quality equipment in digital editing suites, a television studio, plus numerous video labs, computer labs and audio studios. Chitkara School of Mass Communication

(CSMC) provides state-of-the-art facilities to teach professional practices to students so that they can land an entry-level position armed with an array of finely honed skills.

Learn Through a Mix of Theory and Hands-on Experience

Classes range from production-oriented—where you will learn to script, direct, shoot and edit videos shot on location—to theoretical—where you will learn the historical and critical context of mass communication within a context of cultural, economic and technological factors, enabling you to create ethical, enlightened work.

Learn About Real-life Environments from Industry Experts

As mentors, both in and out of the classroom, the faculty contribute a wealth of experience from a variety of professional backgrounds including radio, television, print, public relations, advertising, publishing, theatre and film.,/p>

Get Involved in an Internship

Jump-start your career with an internship that corresponds with your area of interest. This real-world experience is critical in this environment to provide you with hands-on experience before you start your career in the industry.