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Chitkara School of Mass Communication

Established in the year 2007, in a very short period of time, built its reputation as institution of excellence. No wonder that it is well on its way to become one of the premier journalism schools in north India.

As newspapers, magazines, TV channels, radio stations and the Internet jostle with each other for space in the average person’s life, the baits to lure him turn more dramatic, scandalous and instant. Consequently, in this rush of breaking-news and fat pay-packages, facts are side-swept, research is compromised, and the truth twisted.

In such a scenario, it is only a media person with an unshakable integrity, sharp wit, impeccable training and an erect spine who is the hope to fight through the fluff to surface with the truth, a fresh perspective and a new direction. And that is the raison d’etre for CSMC.

We strive to ensure that each student who walks out of our program becomes one such hope. And with each passing year this tribe may grow to become a forceful team that changes the way the media industry thinks, behaves and operates. All CSMC programs are built on strong theoretical foundations, which are supported by applied research into the dynamics of communication and the creative industries. This is backed by imparting professional expertise to our students for which the School has established close links with national and regional media companies. CSMC also boasts of an excellent employment and research record.

The community radio of Chitkara University can be heard on 107.8 MHz FM and is completely managed by our media students. We have are own independent recording and broadcasting facilities which provide a very good learning platform for all students who actually run the radio station.
MEDIA INDUSTRY

The potential of mass media is not only vast but also just beginning to be tapped. This field provides excitement, glamour, glory and above all, huge rewards. The trick is being able to find a path that is best suited for you. Traditional print, radio and television isn’t what it used to be – it’s bigger. While the print medium is poised to grow from the present size of Rs 10,900 crore to Rs 19,500 crore, the radio sector is projected to grow four times over Rs 2,000 crore by 2016. Economic growth, rising income levels, consumerism, coupled with technological advancements and policy initiatives taken by the Indian government, which are encouraging the inflow of investment, will prove to be the key drivers for the entertainment and media industry. With the advent of satellite television, the rise of private radio stations, the proliferation of content on mobile devices and the growing popularity of the internet, there’s no shortage of opportunities available to the broadcast professional.

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UNESCO MODEL CIRRICULA FOR JOURNALISM EDUCATION

The curriculum and program structure for all our academic programs in Journalism have been inspired and adapted from the UNESCO Model Curricula for Journalism Education. The foundations of the curriculum in Journalism Education are designed to promote intellectual and craft skills which are namely –

  • An ability to think critically, incorporating skill in comprehension, analysis, synthesis and evaluation of unfamiliar material, and a basic understanding of evidence and research methods.
  • An ability to write clearly and coherently using narrative, descriptive and analytical methods.
  • A knowledge of national and international political, economic, cultural, religious and social institutions.
  • A knowledge of current affairs and issues and a general knowledge of history and geography.
MEDIA INFRASTUCTURE

The infrastructure at the Mass Communication School meets competitive and international standards of an institute catering to train media aspirants.

The facilities, training and equipment on offer, are:

  • A television studio with four-digital video cameras, teleprompters and professional lights besides other equipment.
  • A Production Control Room that allows the students to do news bulletins and live interviews with audio/digital console.
  • An editing lab armed with iMac Machines loaded with Final Cut Pro and an assemblage of software to match the process.
  • The radio broadcasting branch with facility of live broadcast armed with radio studio and relevant editing softwares.
  • Lessons in Print Journalism include knowledge of desktop Editing, Copy Editing, Feature Writing, Field Reporting, Newspaper and Magazine layout designing (Quark Xpress on both Microsoft Windows and Apple iMac), Adobe Photoshop, Coral Draw.
  • The Library offers Subject specific books and papers, along with a wide range of national and international dailies.
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FOR THE ACADEMIC YEAR 2017-18, CHITKARA SCHOOL OF MASS COMMUNICATION OFFERS THE FOLLOWING PROGRAMS:

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