3-Year Program
Chitkara Business School’s BBA in Luxury Brand & Retail Management combines business management fundamentals with specialised learning in luxury marketing, consumer behaviour and client relationship management. The program prepares students to understand premium brands, manage retail experiences and explore opportunities across the luxury fashion, jewellery, hospitality, automotive and lifestyle industries.
The BBA in Luxury Brand & Retail Management at Chitkara University is designed for students interested in the business of luxury, premium brands and retail. Luxury extends beyond products to include heritage, craftsmanship, storytelling and the experiences associated with a brand. The program helps students understand how luxury brands are built, positioned and managed, while exploring the changing expectations of premium consumers. It also introduces students to the different aspects of luxury retail, from brand identity and merchandising to customer experience.
The curriculum combines business management fundamentals with specialised learning in luxury consumer behaviour, fashion and luxury brand management, retail operations, visual merchandising, product and category management, luxury sourcing and supply chain management. Students gain exposure to brand positioning, heritage storytelling, retail design and customer experience. Through case studies, live projects, industry interactions and a summer internship, students connect classroom learning with industry practices. The program prepares graduates for opportunities across luxury marketing, retail management, brand communication and customer experience.
Chitkara Business School approaches management education through applied learning, industry engagement and interdisciplinary thinking. Students work across business, technology, entrepreneurship and emerging markets within a curriculum shaped by contemporary industry realities and global economic change. Guided by faculty, researchers and industry practitioners, they develop the analytical, strategic and leadership capabilities required for complex organisational environments. Through collaborative projects, experiential learning and exposure to real‑world business ecosystems, students gain the perspective and adaptability needed to navigate evolving industries and lead responsibly in increasingly interconnected global economies.
companies hired
across 30 sectors
per annum
highest package
per annum average
salary offered
students received
an offer of Rs 11 Lacs p.a.
students received
pre-placement offers
students received
International offers
Our 3-Year BBA in Luxury Brand & Retail Management program offers students the opportunity to extend their studies by one additional year and graduate with a BBA (Honours) degree.
The BBA in Luxury Brand & Retail Management curriculum combines business management fundamentals with specialised learning in luxury and premium retail. The program begins with core subjects such as management, economics, accounting, marketing and business communication, alongside an introduction to the global luxury industry, its heritage, cultural foundations and key segments.
Students then progress to specialised areas such as luxury consumer behaviour, fashion and luxury brand management, retail operations, visual merchandising, product and category management, luxury sourcing and supply chain management. The later semesters focus on luxury brand strategy, customer experience, digital retail, e‑commerce, marketing and brand positioning. Case studies, practical projects and a summer internship help students apply their learning to real business environments.
Our BBA in Luxury Brand & Retail Management students may look forward to progressive career opportunities across luxury fashion, premium retail, jewellery, hospitality, automotive and lifestyle brands. Career opportunities include roles such as:
In order to pursue BBA in Luxury Brand & Retail Management, students can start their application by:
Chitkara University brings together research, technology, creativity and industry to shape an education aligned with a rapidly changing world. Recognised among India’s leading universities and located near Chandigarh, Chitkara University nurtures interdisciplinary learning, applied thinking and meaningful industry engagement across disciplines. Students learn in environments driven by innovation, collaboration and real-world problem solving, supported by accomplished faculty, advanced infrastructure and global exposure. With strong academic foundations and access to 2,000+ recruiters, the University prepares graduates to contribute thoughtfully and lead confidently across industries, organisations and emerging global sectors.
Global Partners
Recruiters
Centres of Excellence
Startups Incubated (Pvt. Ltd.)
Chitkara University combines academic learning with research, entrepreneurship, global exposure and industry engagement to create transformative student experiences. Supported by experiential learning, collaboration and innovation-driven opportunities, students strengthen problem‑solving abilities, leadership capabilities and real‑world skills needed for rapidly changing professional and global environments across diverse industries and emerging sectors.
Chitkara University prepares students for global careers through international partnerships, exchange opportunities and cross-cultural learning experiences that build confidence, adaptability and a strong global outlook across professional environments.
Know More arrow_forwardThe Centres of Excellence at Chitkara University support applied research, interdisciplinary learning and industry engagement through collaborative projects, expert guidance and hands-on experiences across specialised fields.
Know More arrow_forwardChitkara University’s startup ecosystem supports students through mentorship, incubation, entrepreneurship focused learning and industry interaction while developing leadership, entrepreneurial thinking and problem-solving capabilities to build future-ready ventures.
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Led by distinguished academicians Chancellor Dr. Ashok K Chitkara and President & Co-Founder Dr. Madhu Chitkara, our institution reflects four decades of educational excellence. These passionate educators maintain hands‑on involvement in campus life, actively engaging with academic communities while building strategic partnerships.
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Chandigarh-Patiala National Highway, Punjab 140 401
Unit No. A 201-202, Elante Mall Office Complex
Industrial Area Phase 1, Chandigarh 160 002
Copyright © 2026 Chitkara Educational Trust
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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