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CBS to organize National Seminar on Emerging Perspective in Marketing and E-Commerce in India

Chitkara Business School, Chitkara University, Punjab is organizing a 2-day national seminar on ‘Emerging Perspective in Marketing and E-Commerce in India: Digital India Initiative’ on August, 26th and 27th, 2022. The seminar will explore new perspectives in the area of Marketing and E-Commerce in India, with emphasis on the ‘Digital India Initiative’ launched by the Government of India to improve online infrastructure and increase internet accessibility among citizens, thereby empowering the country to become more digitally advanced.

With the advent of digitization, traditional marketing has seen a turnaround. More and more people are online today and every organization wants an online presence. Digital Marketing is a boon and plays an important role in connecting organizations with their customer base, an area that no organization wants to neglect.
Digital Marketing has opened up many avenues for future managers, technology enthusiasts, and stakeholders. With this vision and opportunities present in the area of digital marketing and E-Commerce today, we are conducting the seminar to connect academia and industry on a common platform to discuss the opportunities and challenges present in the area of digital marketing in India.

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