About The Event
Chitkara Business School, Chitkara University, Rajpura , Punjab is organizing a 2-day national seminar on Emerging Perspective in Marketing and E Commerce in India: Digital India Initiative on 26th & 27th Aug 2022. The aim of the seminar is to explore and develop new perspectives in this area of Marketing and E Commerce in India with special reference to Digital India Initiative launched by the Indian government to improve online infrastructure and increase internet accessibility among citizens thereby, empowering the country to become more digitally advanced.
With the advent of digitization, traditional marketing has seen a turnaround. Having more and more people online today, every organization wants to have an online presence. Digital Marketing is a boon and plays an important role in connecting organizations with their customer base. This is an area which no organization wants to neglect. Digital Marketing has opened up many avenues for the future managers, technology enthusiasts and our stakeholders.
With this vision and opportunities present in the area of digital marketing and E Commerce, we are conducting this seminar to connect academia and industry on a single platform to discuss on the opportunities and challenges present in the area of digital marketing in India.
Event Schedule
Here is our event schedule
Inaugural Session
About the Conference & Setting the Context
Welcoming of Guests and Lightning of Lamps
Opening Keynote Address
Day 1, Session 1
Theme :
Emerging Perspectives in Marketing
Keynote Speaker
Dr S. T. Bagalkoti
Dean Social Science Faculty
Professor, Department of Economics,
Member, Academic Council (AC)
and Director, IQAC
Karnatak University, DHARWAD, Karnataka and Member of NEP Karnataka State
Question/ Answer
Eminent Speaker
Dr. Falguni Vasavada-Oz
Professor & Chair,
Marketing Academic Area
MICA, Ahmedabad, Gujrat
Question/ Answer
Felicitation Ceremony
Lunch
Day 1, Session 2
Theme :
Virtual & Hybrid Business Landscapes
Keynote Speaker
Krishan Garg
Cofounder - The Land Cart, Chandigarh
Question/ Answer
Eminent Speaker
Mr. Deepak Banota
Lead Web Strategy. Godrej Group, Mumbai
Question/ Answer
Felicitation Ceremony
Question/ Answer
Day 2, Session 1
Theme :
Digital Transformation of Business & AI & Data Driven Marketing
Keynote Speaker
Prof. Sanjeev Parashar
Professor of Marketing – IIM Raipur (C.G)
Question/ Answer
Eminent Speaker
Mr. Meherzad Karanjia
Chief Learning Officer at IIDE, Corporate Trainer, Mumbai, Maharashtra
Question/ Answer
Felicitation Ceremony
Vote of Thanks
Lunch
Day 2, Session 2
Theme :
Emerging perspectives in Digital Marketing & E-Commerce in India : Digital India Initiative
Keynote Speaker
A Sri Ranganayaka
Director
Indscope Technologies, Bangalore
Question/ Answer
Eminent Speaker
Mr. Dipin Bedhera
Founder Director
Dizifone Technologies , Chandigarh
Question/ Answer
Felicitation Ceremony
Vote of Thanks & Closing of Seminar
Speakers
-
Prof. Sanjeev Prashar
Professor of Marketing
IIM Raipur (C.G) -
Dr. Falguni Vasavada-Oz
Professor & Chair
Marketing Academic Area, MICA , Ahmedabad, Gujarat -
Mr. Deepak Banota
Lead Web Strategy
Godrej Group, Mumbai, Maharashtra -
Krishan Garg
Cofounder
The Land Cart, Chandigarh -
Mr. Meherzad Karanjia
Chief Learning Officer at IIDE
Corporate Trainer, Mumbai, Maharashtra -
Dr S. T. Bagalkoti
Dean Social Science Faculty
Professor, Department of Economics Karnatak University, Dharwad, Karnataka -
A Sri Ranganayaka
Director
Indscope Technologies, Bangalore -
Mr. Dipin Bedhera
Founder Director
Dizifone Technologies , Chandigarh
| Patrons | ||
|---|---|---|
| Dr. Archana Mantri, Vice- Chancellor, Chitkara University, Punjab | ||
| Organizing Chairman | ||
| Prof. Sandhir Sharma, Professor & Dean, Chitkara Business School | ||
| Convener | ||
| Dr. Sumit Agarwal, Professor, Chitkara Business School | ||
| Dr. Nitish Arora, Assistant Professor, Chitkara Business School | ||
| Organizing Secretary | ||
| Prof. Dhiresh Kulshrestha, Professor & Dean, Economics, Chitkara Business School | ||
| Prof. Neeraj Anand, Professor & Dean, SCM & Logistic & BBA ( Professional), Chitkara Business School | ||
| Prof. Rashmi Aggarawal, Assistant Dean (B.Com Programs), SCM & Logistic & BBA ( Professional), Chitkara Business School | ||
| Joint Organizing Secretaries | ||
| Dr. Ajit Bansal, Professor | ||
| Dr. Devesh Batla, Associate Professor | ||
| Dr. Rajit Verma, Associate Professor | ||
| Program Co-Ordinators |
|---|
| Dr. Priya Jindal, Associate Professor, Chitkara Business School |
| Dr. Abhishek Anand, Assistant Professor, Chitkara Business School |
| Dr. Narinder Kumar, Assistant Professor, Chitkara Business School |
| Dr. Satinder Singh, Assistant Professor, Chitkara Business School |
| Dr. Tanvi Jindal, Assistant Professor, Chitkara Business School |
| Dr. Rishu Bhardwaj, Assistant Professor, Chitkara Business School |
| Dr. Jyoti Verma, Assistant Professor, Chitkara Business School |
| Dr. Neha Verma, Assistant Professor, Chitkara Business School |
Contact Us
Address
Chitkara University, PunjabPhone Number
sumit.agarwal@chitkara.edu.in
nitish.arora@chitkara.edu.in