3-Year Program
Chitkara University’s BBA in Retail Management develops expertise in retail operations, merchandising, consumer behaviour, supply chain coordination, and store management. The program combines practical exposure with managerial learning, preparing students for customer-centric roles within organised retail and allied industries.
The 3-Year Bachelor of Business Administration (BBA) in Retail Management provides a strong foundation in business administration while offering focused insight into the rapidly evolving retail sector. Offered by Chitkara Business School at Chitkara University, the program builds core skills in management, entrepreneurship, leadership, and communication, alongside a clear understanding of consumer behaviour and retail operations. Students learn through a balanced approach that combines classroom learning with industry-led projects, live store simulations, and practical exposure to real retail environments.
As retail continues to expand across physical and digital platforms, the BBA in Retail Management prepares graduates to respond to changing consumer expectations and market dynamics. The program develops expertise in merchandising, inventory management, supply chain coordination, and customer-centric operations, while also exploring traditional and digital retail strategies. With early industry exposure through retail partner collaborations, students are prepared for diverse career opportunities in retail operations, sales management, merchandising, and marketing. By combining academic rigour with applied learning, the program offers a relevant and industry-aligned foundation for long-term professional growth in India and global retail markets.
Our 3-Year BBA in Retail Management program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Retail Management program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:
Engaging in research enables students to specialise in a specific area of business management, enhancing their proficiency in the chosen field while nurturing analytical thinking, critical evaluation, and practical application. It supports rigorous inquiry, promotes independent learning, and strengthens their ability to contribute effectively to professional environments.
This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.
This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.
This 3-Year BBA in Retail Operations program ensures direct access to industry through mandatory practical exposure in retail stores and employee retention design. Students selected for this program receive a stipend from the industry partner right from the start.
The innovative and rigorous curriculum of this program, designed strategically sets up graduates for assured success. On successful completion of the program, deserving eligible students can expect placements in some of India’s largest retail brands.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Our BBA Retail Operations students may look forward to a progressive and a gratifying career as, but not limited to:
To pursue BBA in Retail Operations at Chitkara University you must have:
*Fee for Educational Technology Services (ETS) payable at the time of Admission.
**Fee for Career Advancement Services (CAS) payable along with the 2nd Semester fee.
The fees for the above program is subject to revision.
In order to pursue BBA Retail Operations, the students can start their application by:
The BBA program at Chitkara Business School has been the best career move I made. The program was quite rigorous and extensive, but extremely rewarding. I gained a deep understanding of the theory behind business processes and was comprehensively prepared to face real-world scenarios which provided me with the most in-demand market skills. The networking opportunities were incredible, and I find myself industry ready, all set to face complex challenges in the corporate world.
Aayush Sharma 
Chandigarh-Patiala National Highway
Punjab 140 401
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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