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3-Year BACHELOR OF BUSINESS ADMINISTRATION

The BBA program at Chitkara Business School provides a strong foundation in core business disciplines, helping participants to acquire the key competencies needed by all business management students at an undergraduate level in a diverse field.

Our Intensive BBA program focuses on enhancing the ability to communicate, analyze situations, present own views in front of a large audience, take decisions using quantitative and qualitative factors, and develop a holistic view of the different functional areas of business environment.

INDUSTRY-BASED PROJECTS

During the three years of the Program, students take-up live projects related to: marketing; human capital management; Finance, laws and policies concerning business management; decision making; financial statement analysis; wealth management etc., with a view to give them a hold on theoretical aspects of different concepts of business administration.Afterfive semesters of teaching, students join an industry set up fortheir final semester of training based on their choice various specializations. It is a compulsory component of the curriculum for the completion of the academic program and is designed to provide exposure to organizational working, develop an understanding of the real corporate world, and learn the application of theoretical concepts in real life business situations.

PROGRAM CONTENTS AND ACADEMIC FRAMEWORK

The academic framework of the program includes several live industry projects, surveys of real life situations, intense industry internship, global immersion program and hands-on experience in the world of business. First year is to build the basic concepts in various business related subjects, while the second year is devoted to specialized subjects. Students choose one of the five streams for their third year and pursue their training in the chosen functional areas:

  • Digital and social media marketing
  • Retail marketing
  • Automotive marketing
  • Supply chain and logistics management
  • Global marketing with a semester/year with foreign partner universities.

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