CBS Faculty presented a research paper at OBIC, Budapest Business School, Hungary

Dr. Amandeep Singh, Professor of Marketing at Chitkara Business School presented a paper on “Business Strategy and its Implementation in COVID-19” at the conference held at OBIC- Budapest Business School, Hungary.

The paper discussed how India’s marketing evolved during the COVID-19 pandemic. The paper also highlighted the 4Ps of the marketing mix in the context of the pandemic. More than 100 participants from the Asian and European continents participated in the conference.