4 Years Program
A 4-Year Holistic Business Program Blending Business Management with Liberal Arts and Emerging Technologies
The 4-year BBA (Hons.) in Liberal Education at Chitkara Business School is an innovative program that integrates business studies, artificial intelligence, and emerging technologies with the flexibility and breadth of liberal arts education. The program equips students with essential business acumen while encouraging creativity, adaptability, and critical thinking to prepare them for leadership roles in diverse industries.
This unique program offers a balanced curriculum that combines practical business knowledge with ethical reasoning, cultural awareness, and an understanding of human values. With a strong foundation in business disciplines, students also delve into inter-disciplinary subjects such as philosophy, sociology, and psychology, enabling them to approach challenges holistically. This program fosters critical thinking, shaping ethical leaders.
A comprehensive curriculum covering key business areas, including finance, accounting, operations, marketing, and strategic decision-making, with a strong focus on corporate strategy and entrepreneurship.
Interdisciplinary learning through subjects like sociology, philosophy, ethics, and communication to broaden understanding of human behaviour and ethical decision-making.
Explore AI’s impact on industries, including automation, data analytics, and machine learning, with a focus on AI ethics and its business applications.
Gain insights into emerging technologies like blockchain, IoT, and cloud computing, understanding their role in driving digital transformation and innovation.
Learn to cultivate an entrepreneurial mindset with practical skills to develop and scale startups in a rapidly evolving economy.
Graduates of the BBA (Hons.) in Liberal Education program can look forward to thriving careers in roles such as:
To pursue BBA (Hons.) in Liberal Education at Chitkara University, you must have:
In order to pursue BBA (Hons.) in Liberal Education, the students can start their application by: