3-Year Program
Chitkara University’s BBA in Digital Sciences & Business Management integrates core business education with digital technologies, analytics, and data-driven decision-making. The program prepares students to understand, manage, and lead organisations operating within rapidly evolving digital economies and technology-enabled business environments.
The BBA in Digital Sciences & Business Management at Chitkara University provides students with a strong foundation in management principles while developing practical skills in digital tools, analytics, and platforms that drive modern organisations. This undergraduate program combines core business disciplines—such as strategy, operations, marketing, and finance—with emerging digital competencies including data analytics, digital marketing, automation, and business intelligence. Through case-based learning, simulations, live projects, and internships, students gain hands-on experience in applying digital solutions to real-world business challenges.
Guided by experienced faculty at Chitkara University and supported by industry-linked learning, the program emphasises analytical thinking, problem-solving, and professional confidence. Graduates of the BBA in Digital Sciences & Business Management are prepared to navigate the evolving demands of technology-driven industries, make informed decisions, and build sustainable careers in areas undergoing digital transformation. By combining practical application with strong academic foundations, this top-ranking undergraduate program equips students for diverse career pathways in India and internationally.
Students enrolled in the 3-Year BBA in Digital Sciences & Business Management at Chitkara University have the option to extend their studies by one additional year and graduate with a BBA (Honours) degree. In the fourth year of the BBA (Hons.) in Digital Sciences & Business Management, students may choose one of the following pathways, designed to enhance academic depth and professional readiness:
This option enables students to explore a specialised area of business or digital management through structured research. It strengthens analytical thinking, critical evaluation, and independent inquiry while building a strong foundation for higher studies or research-oriented careers.
Available to students demonstrating strong academic performance, this pathway focuses on advanced coursework and a guided dissertation project. Students deepen their expertise under faculty mentorship at Chitkara University while sharpening strategic and analytical capabilities.
This pathway offers immersive, on-site industry experience aligned with NEP 2020. Students apply theoretical learning in real business environments, gain professional exposure, and significantly enhance employability through hands-on digital and managerial roles.
Graduates of the BBA in Digital Sciences & Business Management at Chitkara University will be able to:
The curriculum of the BBA in Digital Sciences & Business Management at Chitkara University is designed to ensure progressive learning, beginning with foundational business concepts and digital literacy, and advancing towards applied digital management and strategic integration.
Students are trained to combine managerial knowledge with analytical and digital capabilities, enabling them to understand, evaluate, and respond to evolving business environments. The program emphasises experiential learning through simulations, live projects, internships, and capstone work, ensuring graduates of Chitkara University are industry-ready from day one.
Graduates of the BBA in Digital Sciences & Business Management from Chitkara University are well-prepared for dynamic careers that require strong business understanding combined with digital expertise, including but not limited to:
Students graduating from Chitkara University’s BBA in Digital Sciences & Business Management find opportunities across sectors such as IT and technology services, finance, consulting, e-commerce, retail, digital marketing, media, healthcare, logistics, startups, and emerging digital enterprises.
To pursue a BBA Digital Sciences & Business Management at Chitkara University you must have:
*Fee for Educational Technology Services (ETS) payable at the time of Admission.
**Fee for Career Advancement Services (CAS) payable along with the 2nd Semester fee.
The fees for the above program is subject to revision.
In order to pursue BBA Digital Sciences & Business Management , the students can start their application by:
Chandigarh-Patiala National Highway
Punjab 140 401
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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