3-Year Program
Chitkara University’s BBA in Digital Transformation & Strategy focuses on digital business models, online marketing, brand strategy, e-business execution, and emerging technologies. The program prepares students to manage organisational change and strategic transformation in technology-driven and globally connected business environments.
The Bachelor of Business Administration (BBA) in Digital Transformation & Strategy prepares students to succeed in the fast-growing digital business landscape. The program combines a solid foundation in business management with practical expertise in digital marketing, social media, search engine optimisation, and data analytics. Through live projects, internships, and collaboration with industry partners, students apply these skills in real business environments, gaining hands-on experience and building a strong professional portfolio.
Graduates of the BBA in Digital Transformation & Strategy are equipped to plan, execute, and optimise digital campaigns, analyse audience behaviour, and leverage advanced digital tools to support brand growth and organisational change. The program opens diverse career opportunities in digital marketing, e-commerce, brand management, consulting, and other technology-driven business roles, both in India and internationally. By combining academic rigour with practical exposure, students gain the knowledge, skills, and confidence to thrive at the intersection of business and technology, ready to contribute meaningfully to evolving digital markets.
Our 3-Year BBA in Digital Transformation & Strategy program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Digital Transformation & Strategy program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:
Engaging in research enables students to specialise in a specific area of business management, enhancing their proficiency in the chosen field while nurturing analytical thinking, critical evaluation, and practical application. It supports rigorous inquiry, promotes independent learning, and strengthens their ability to contribute effectively to professional environments.
This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.
This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.
A Bachelor of Business Administration (BBA) degree in Digital Transformation & Strategy is a 3-Year undergraduate course that provides students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.
The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline-specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain. You will gain practical experience through projects and internships.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Our BBA Digital Transformation & Strategy students may look forward to a progressive and a gratifying career as, but not limited to:
To pursue a BBA in Digital Transformation & Strategy at Chitkara University you must have :
*Fee for Educational Technology Services (ETS) payable at the time of Admission.
**Fee for Career Advancement Services (CAS) payable along with the 2nd Semester fee.
The fees for the above program is subject to revision.
To pursue BBA in Digital Transformation & Strategy, students can start their application by:
The BBA programs at Chitkara Business School are well-structured and comprehensive. They help us build the most important skills and sharpen our business acumen. The quality of education imparted to the students through rigorous teaching methods, industrial visits, guest lectures, seminars, research programs, and internship opportunities is outstandingly impeccable and truly instrumental in preparing students for success in the corporate world.
Saurav Ranjta 
Chandigarh-Patiala National Highway
Punjab 140 401
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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