3 Years Program
Evolve into an effective digital strategy leader with a deep understanding of brand strategies and online marketing solutions.
Our Bachelor of Business Administration in Digital Transformation & Strategy program is designed to impart knowledge about techniques to attract clients through diverse digital channels that involve advanced training of the methods used within the advertising and marketing of services or products using digital technologies. It offers a complete and comprehensive view in planning and executing e-business and promoting their product on popular search engines and different social media channels.
Our BBA in Digital Transformation & Strategy equips you with the knowledge and skills to merge imagination and technology for brand growth. You’ll be trained to execute effective digital marketing campaigns, gather audience and industry insights, and maximise search engine use to achieve objectives.
Our 3-Year BBA in Digital Transformation & Strategy program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Digital Transformation & Strategy program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:
This allows students to specialise in a specific area of business management, thereby enhancing their proficiency in the chosen field.
This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.
This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.
A Bachelor of Business Administration (BBA) degree in Digital Transformation & Strategy is a 3-Year undergraduate course that provides students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.
The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline-specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain. You will gain practical experience through projects and internships.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Our BBA Digital Transformation & Strategy students may look forward to a progressive and a gratifying career as, but not limited to:
To pursue a BBA in Digital Transformation & Strategy at Chitkara University you must have :
To pursue BBA in Digital Transformation & Strategy, students can start their application by:
The BBA programs at Chitkara Business School are well-structured and comprehensive. They help us build the most important skills and sharpen our business acumen. The quality of education imparted to the students through rigorous teaching methods, industrial visits, guest lectures, seminars, research programs, and internship opportunities is outstandingly impeccable and truly instrumental in preparing students for success in the corporate world.
Saurav Ranjta 
Chandigarh-Patiala National Highway
Punjab 140 401
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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