3-Year Program
Chitkara University’s BBA in Sports Management builds expertise in sports marketing, event management, sponsorship, and athlete management. With a focus on digital trends, ethics, and industry exposure, the program prepares students for careers across sports organisations, leagues, and allied industries.
The 3-Year Bachelor of Business Administration (BBA) in Sports Management offers a strong foundation in business administration, combined with specialised insight into the fast-evolving sports industry. Offered by Chitkara Business School at Chitkara University, the program develops core skills in management, leadership, communication, and entrepreneurship, alongside a clear understanding of sports ecosystems, athlete management, and fan engagement. Students learn through a balanced approach that integrates classroom learning with industry-led projects, live events, and practical exposure to real-world sports environments.
As the sports industry expands across leagues, media, and digital platforms, the BBA in Sports Management prepares graduates to navigate its dynamic and competitive landscape. The program builds expertise in sports marketing, event and league management, sponsorship strategy, and sports operations, while also addressing emerging areas such as digital engagement and ethical practices in sport. With early industry exposure through collaborations and live projects, students are equipped for diverse roles across sports organisations, management firms, media, and allied sectors. By combining academic rigour with applied learning, the program provides a relevant, industry‑aligned foundation for long-term careers in the global sports industry.
Chitkara Business School approaches management education through applied learning, industry engagement, and interdisciplinary thinking. Students work across business, technology, entrepreneurship, and emerging markets within a curriculum shaped by contemporary industry realities and global economic change. Guided by faculty, researchers, and industry practitioners, they develop the analytical, strategic, and leadership capabilities required for complex organisational environments. Through collaborative projects, experiential learning, and exposure to real‑world business ecosystems, students gain the perspective and adaptability needed to navigate evolving industries and lead responsibly in increasingly interconnected global economies.
companies hired
across 30 sectors
per annum
highest package
per annum average
salary offered
students received
an offer of Rs 11 Lacs p.a.
students received
pre-placement offers
students received
International offers
Our BBA in Sports Management graduates may look forward to a rewarding career as, but not limited to:
To pursue BBA in Sports Management at Chitkara University you must have
In order to pursue BBA in Sports Management, the students can start their application by:
Chitkara University brings together research, technology, creativity, and industry to shape an education aligned with a rapidly changing world. Recognised among India’s leading universities and located near Chandigarh, Chitkara University nurtures interdisciplinary learning, applied thinking, and meaningful industry engagement across disciplines. Students learn in environments driven by innovation, collaboration, and real-world problem solving, supported by accomplished faculty, advanced infrastructure, and global exposure. With strong academic foundations and access to 2,000+ recruiters, the University prepares graduates to contribute thoughtfully and lead confidently across industries, organisations, and emerging global sectors.
Global Partners
Recruiters
Centres of Excellence
Startups Incubated (Pvt. Ltd)
Chitkara University combines academic learning with research, entrepreneurship, global exposure, and industry engagement to create transformative student experiences. Supported by experiential learning, collaboration, and innovation-driven opportunities, students strengthen problem‑solving abilities, leadership capabilities, and real‑world skills needed for rapidly changing professional and global environments across diverse industries and emerging sectors.
Chitkara University prepares students for global careers through international partnerships, exchange opportunities, and cross-cultural learning experiences that build confidence, adaptability, and a strong global outlook across professional environments.
Know More arrow_forwardThe Centres of Excellence at Chitkara University support applied research, interdisciplinary learning, and industry engagement through collaborative projects, expert guidance, and hands-on experiences across specialised fields.
Know More arrow_forwardChitkara University’s startup ecosystem supports students through mentorship, incubation, entrepreneurship focused learning, and industry interaction while developing leadership, entrepreneurial thinking, and problem-solving capabilities to build future-ready ventures.
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Led by distinguished academicians Chancellor Dr. Ashok K Chitkara and President & Co Founder Dr. Madhu Chitkara, our institution reflects four decades of educational excellence. These passionate educators maintain hands‑on involvement in campus life, actively engaging with academic communities while building strategic partnerships.
Our Leadership
Chandigarh-Patiala National Highway, Punjab 140 401
Unit No. A 201-202, Elante Mall Office Complex
Industrial Area Phase 1, Chandigarh 160 002
Copyright © 2026 Chitkara Educational Trust
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
Chandigarh-Patiala National Highway
Punjab 140 401
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