3-Year BACHELOR OF BUSINESS ADMINISTRATION

At Chitkara Business School, BBA graduates have option to take up specialisation in Business Analytics as it will prepare them to leverage the power of Data Analytics onto Business trends & predictions with our industry-relevant curriculum.
This rigorous and fast-paced specialisation consists of fundamental business study modules that include the study of data science, technical skills, and advanced courses in analytics methods and problem solving. Our teaching philosophy in Data Analytics is to sort complex data through proven methods and applications. The program has a strong orientation towards various functional domains attached to expertise of data science with a special focus on marketing subjects.

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services they deliver help build trust and confidence in the capital markets and in economies the world over.

Foundational Courses
These courses provide the statistical and methodological foundations for Data Analytics. Study modules include, Business Analytics, Business Statistics, Advanced Excel, Organisational Behaviour, Economics, Basic Statistics, Marketing Management, Financial Accounting, Financial Management and Marketing Research.

Competitive Advantage Courses
These courses teach students how to apply Data Analytics to different business problems. Study modules that offer competitive advantage include, Digital Marketing Analytics & Customer Analytics.

Deep Dive Courses by EY

• Applied statistics & Analytics using Excel
  – Basic and Advanced Statistics
  – Basic and Advanced Excel functions for Analytics
• Cloud Data Warehouse
  – Basics of Data Warehouse
  – Introduction to the Cloud with AWS
  – Implementing Data Warehouse on AWS
• Exploratory Analytics in Python
• Predictive Modeling in Python
• Machine Learning & Artificial Intelligence in Python
• Data Visualisation & Storytelling in BI
• Blockchain

Functional Expertise
Functional expertise in Marketing for Business Analytics including, Digital Marketing, Product & Brand Management, Services Marketing, Global Marketing, Integrated Marketing Communication, Consumer Behaviour

Experiential Learning Through Projects on

• Data Infrastructure on Cloud
• Building Data Infrastructure from Industry database
• Building HR/Finance/Manufacturing/Business Intelligence Dashboard

Business Analytics Capstone Course
The capstone course comprises of a project which exposes students to a real business problem, and they are required to resolve it using skills such as visualisation, data mining and optimisation techniques.

The BFSI sector in India will need an additional 1.6 million skilled workforce by 2022, the National Skill Development Corporation (NSDC) has estimated in its report. The report points out that considering the low levels of banking penetration, expansion through branches and business correspondents is likely to generate significant employment opportunities in the sector. India has a diversified Financial Sector undergoing rapid expansion, both in terms of strong growth of existing financial services firms and new entities entering the market. The sector comprises commercial banks, insurance companies, non-banking financial companies, co-operatives, pension funds, mutual funds and other smaller entities.

As the focus shifts towards customer-facing and sales profiles, the industry has witnessed a surge in entry level hiring, which is expected to sustain the sector’s growth. In the wake of demonetization coupled with reforms in banking and financial services sector, the sector is experiencing a dynamic shift.

This BBA program in Banking & Finance is therefore designed to cater to the requirement of entry-level skilled professionals for BFSI industry and train the students for emerging job roles. This course aims to give learners a solid foundation in all aspects of Banking & Finance. India is today one of the most vibrant global economies, on the back of robust Banking & Insurance sectors.

With the Banking & Finance industry expected to recruit 7.5 lakh professionals in the next 5 years, a BBA | B.Com in Banking & Finance will give you the headstart to a successful career with its distinctive industry-relevant curriculum and expert faculty to facilitate the learning process.

Specialisation in Event Management is a highly practical course providing you with a perfect blend of core management and specialist event management knowledge and skills, to be successful in the industry.

A unique and focal aspect of the program is the opportunity to gain real world industry experience and build strong industry links through the development of your Industry Experience Portfolio (IEP).

You are able to tailor your portfolio to the industry of your choice, and in your final year you will be required to apply your portfolio knowledge to plan, manage and analyse your own event.

The specialisation in Entrepreneurship & Innovation is designed to prepare future entrepreneurs with the skills and knowledge to start their own businesses.

It will focus on identifying, analyzing and evaluating global & local business opportunities, creating new independent business ventures or new ventures within existing firms; developing creativity and understanding innovation; environment assessment for new ventures; marketing research & developing effective business plans to obtain financing, legal issues related to starting and operating a family owned businesses.

Major program objectives will be:

• Be critical thinkers who are capable of identifying business opportunities by using cutting-edge analytical tools.
• Communicate clearly to develop and evaluate business plans and funding proposals.
• Apply relevant financial principals to assess start up capital needs, cash flow needed for growth, break-even analysis and pre and post-funding valuation.
• Effectively understand and implement a marketing plan for a new venture.

This specialisation in collaboration with Fortis Healthcare is designed to prepare students for the ever-growing healthcare industry. Our curriculum will prepare students for all domains that form a part of the healthcare sector, including Hospitals, Pharmaceuticals, Medical Devices, Healthcare Financing, Public Health and Healthcare IT.

Further, this program is aimed at strengthening the functional skills and intensifying the understanding of multi-dimensional Healthcare Organisations. Eminent practitioners from health & hospital systems provide expert guidance, and our students undergo a compulsory internship in leading hospital chains across the country,

We have collaborated with India’s largest Supply Chain & Logistics Company – Safexpress, to create a specialisation in the field of Supply Chain which is the backbone of the Indian economy and is one of the largest employment generators in the country. The introduction of GST, liberalising FDI rules & increased government spending has helped spur growth in the Supply Chain Management sector.

It will cover a wide spectrum of topics like Transportation Management, Lean Supply Chain, Strategic Sourcing, Warehousing, Network Design & Demand Management, to provide a complete learning experience for our students along with exposure to facilities of Safexpress and intensive 6 months internship.

Retail Management offers more than 2 million job opportunities across the globe, and with the rapid growth of Retail and FMCG sector in India, there is all the more demand for graduates with a specialisation in Sales & Retail Marketing. Specialisation in Retail Marketing will help our students get industry ready for following profiles:

Retail & Wholesale Sales Product | Merchandise Planning Visual Merchandising Retail Manager Shopping Operational Manager Inventory Control Specialist

Marketing Management Market Research Business Management Inventory Manager Customer Service Category Manager

With increased spending capacity and changing consumption patterns in rural areas, consumer companies serve one-third of their consumers from rural India and specialisation in Rural Management will give exposure to students in the areas of Agribusiness, Rural Finance & commercial Banking, Rural Marketing, CSR Management and Micro Finance.

Students are often placed under several rural areas where they carry out active projects, along with the research necessary for conveying local conditions to the world. The activity helps them learn and adds value to the organisations which host them.

The specialisation in Digital Marketing is designed to help you master the essential disciplines in Digital Marketing, including search engine optimisation (SEO), social media, pay-per-click (PPC), conversion optimisation, web analytics, content marketing, email and mobile marketing.

Digital Marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in Digital Marketing.

By mastering these skills, you will be able to launch effective and holistic Digital Marketing campaigns.