PROGRAM OVERVIEW

MBA Marketing at Chitkara Business School provides a strong foundation in core business disciplines such as Advertising, Branding, Market Research, and Online Marketing to help future marketers study consumer behaviour and create marketing plans for products or services that will resonate with consumers. Our faculties bring an in-depth experience, academically as well as professionally, to keep you abreast with the most relevant business strategies. Core management subjects are covered in the first four terms, followed by special emphasis on Marketing Management and a three-month mandatory Industry Internship.

Laser Focus on Marketing

A strong focus on Marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses prepare students for future management careers, including brand & marketing management, consulting, and entrepreneurship. Marketing’s important role in strategic decision making also makes these courses a good choice for those with interest in Finance, Strategic Management, Entrepreneurial Management, or Operations Management.

Other Focus Areas

MBA in Marketing will broadly teach you Distribution Management, Marketing Research, Executive and Leadership Management Skills, Market Strategies, Product Management, and Marketing Analytics. Further, you will also be able to utilize tools of Marketing research, pricing, product and sales promotion to ensure the everyday success of the company. Some major focus areas include:

CAMPUS RECRUITMENT

MBA Marketing has become one of the most desired degrees by both students and employers, with an increasing demand in the industry, across all segments, namely, FMCG, Supply Chain & Logistics, Telecom, Banking, Retail etc. Chitkara University graduates get the best of opportunities for internship and campus recruitment in blue chip companies and multinationals such as Dabur, Reckit & Benckisser, ITC, Nestle, Onicra, Colgate Palmolive, Axis Bank, Videocon, among others.

CAMPUS PLACEMENT HIGHLIGHTS FOR THE BATCH 2018-19:

• Shivam Arora, Batch 2018, bagged campus placement at DHL, Bonn, Germany, at a package of 40,000 Euros (Rs. 32 lakh per annum approx.).
• 15 MBA Marketing students got campus placement in HDFC Bank as Executive Trainee at the package of Rs. 6.50 lakh per annum. These students were selected based on their performance during Internship at HDFC Bank.
• 10 MBA Marketing students bagged campus placement in Evalueserve with a package up to Rs. 6 lakh per annum as Business Analyst.
• Marketing Batch got placed in the shortest time span of just 2 weeks, within the start of campus recruitment. Median package of the Batch is Rs. 6 lakh per annum.
• 25% of the Batch got Pre Placement Offers from eClerx, HDFC Bank, Quick Heal and edWisor.
• Other key recruiters of the Batch for final and Internship Placement are: Mahindra, Zomato, Hettich India, UM Motors, Ujjivan Small Finance Bank, Future Group, JK Tyres, Aditya Birla, Atom Technologies, Franke Faber, Reckitt & Benckkiser, Mapro Foods, Bluestar, Living Concepts, Angel Broking, H&R Block, among others.

Some of the major companies who recruit our graduates are:

PROGRAM HIGHLIGHTS

MBA in Marketing program is 2-year full-time degree including eight trimesters of three months duration each. The program follows module-based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teaching-learning/projects and assignments. Each term has three to four modules based on regular industry inputs and requirements.