2-Year MBA in Marketing

Our program provides a strong foundation in the Marketing domain, helping acquire the key competencies needed by all MBA students. With our rigorous and updated curriculum, you develop the skills, abilities and perspectives that turn you into well-accepted marketing professional that bring lifelong rewards.

With us, you are specialized day one. You know your discipline. Our program provides you with rich academic environment, resources, constant mentoring to be a strong marketing professional which broadly covers the various domains of marketing such as Channel Management, Digital Marketing, Integrated Marketing Communication, Product & Brand Management, Customer Relationship Management, Marketing Research, Consulting, Consumer Behaviour and many more allied areas.

PROGRAM OVERVIEW

Our MBA Marketing program is run for seven terms of 3 months each including three-months intensive industry based internship related to marketing domain in FMCG, Banking, Consulting, Sports, Retail, Financial Services, Telecom, Automobile. Program is a blend of core, specialization and skill enhancement modules through Faculty / Practitioners from Industry. Program includes 360-degree view into business culture, Global business experience through several exchange opportunities, live projects, and international assignments to make it really different. Our case based method of teaching makes it more lively & meaningful and makes us among the best MBA colleges in Punjab and Chandigarh . Our Faculty brings research to the class for increasing analytical capabilities of aspiring marketing professionals.

INTENSIVE FOCUS ON MARKETING
An increasingly global marketplace, coupled with new communication vehicles such as the Internet, has dramatically changed traditional marketing strategies. Today’s marketing professionals must understand the unique challenges of serving domestic and foreign markets and conveying their messages to consumers throughout the world effectively.
There is a huge requirement of MBA (Marketing) students in Industry all across various segments namely FMCG, Supply Chain & Logistics, Telecom, Banking, Retail etc. Our students get the best of opportunities in Dabur, Philips, Reckit&Benckisser, ITC, Nestle, Deloittee, EClerx, Onicra, Colgate Palmolive, Axis Bank, Standard Chartered, Videocon, and many more during the program. The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, digital marketing, market research, brand/product management, distribution, relationship marketing and international marketing.

MAJOR FOCUS OF THE PROGRAM:

• Sales & Distribution Management
• Services Marketing and Management
• Product Marketing and Brand Management
• Digital Marketing

PROGRAM STRUCTURE

Our MBA program is 2-year full time classroom program having 7 terms of 3 months duration each. Each course duration is 36 hrs-48 hrs spread across 12-15 days depending upon the program design. Our program prefers participative teaching-learning environment so Faculty & students jointly decide on learning outcome each module. Each module then enables a student to earn 2 credits minimum. For successful completion of the course leading to award of degree, every student is expected to earn nearly120 credits.

Know more about our Program Structure

SOME PROMINENT RECRUITERS

Some of the major companies who have recruited our marketing students in the previous years are:ITC