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4-YEAR B. Des in VISUAL COMMUNICATION

The 4-year B. Des in Visual Communication is a specialised program in Design, where the student can specialise in Graphic Design and Advertising enabling him to acquire the skills and techniques necessary to pursue a fulfilling career in the various areas of the advertising, print and graphic design industry.

PROGRAM OVERVIEW

Applied Art Professionals are visual problem-solvers who use a wide variety of concepts and media to inform, direct, promote, entertain, engage, and educate specific audiences. The Visual Communication program prepares students to integrate design principles, methods, concepts, images, words, and ideas to creatively convey visual messages meant to produce specific responses from diverse audiences.

CAMPUS RECRUITMENT

Chitkara School of Art & Design graduates of B. Des in Visual Communication can explore roles in the following fields:

  • Corporate Communications
  • Environmental Design (the design of signs and sign systems)
  • Information Design
  • Exhibition Design for trade shows and museums
  • Film / Television Graphics
  • Interactive Design for Websites, Video Games, and Computer Displays
  • Package Design
  • Logo, Identity, and Brand Design
  • Retail Design
  • Magazine and Page Layout Design
  • Product Graphics
  • Type Design
PROGRAM HIGHLIGHTS

As a student of this program, B. Des in Visual Communication you will begin your studies with courses in design, composition, colour theory, and art history. Subsequent study focuses on theories and practices of visual communication, including the selection and use of type and image; professional presentations; concept development; computer applications for professional production; and content preparation for print, multimedia and the web. We supplement our curriculum with a range of general education courses that foster critical thinking. Further, small classes ensure personalised attention.

Eligibility & Fees
Eligibility
  • Passed XII (any stream)
  • Valid UCEED scores for admission to the B. Des course.
Fees
Per Semester Rs. 60,000
ERP^ Rs. 8,000
CAS^^ Rs. 10,000

^ERP: Only at the time of admission
^^CAS: Career Advancement Services Fee only at the time of admission

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