Applied Art Professionals are visual problem-solvers who use a wide variety of concepts and media to inform, direct, promote, entertain, engage, and educate specific audiences. The Visual Communication program prepares students to integrate design principles, methods, concepts, images, words, and ideas to creatively convey visual messages meant to produce specific responses from diverse audiences.
Chitkara School of Art & Design graduates of B. Des in Visual Communication can explore roles in the following fields:
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As a student of this program, B. Des in Visual Communication you will begin your studies with courses in design, composition, colour theory, and art history. Subsequent study focuses on theories and practices of visual communication, including the selection and use of type and image; professional presentations; concept development; computer applications for professional production; and content preparation for print, multimedia and the web. We supplement our curriculum with a range of general education courses that foster critical thinking. Further, small classes ensure personalised attention.
