Communication design has evolved into an industry. It is a rapidly growing industry with global recognition and recognition value. This can be attributed to the fact that communication design aids in improving the world’s interaction with technology, media, and information.
The scope of communication design in India has been expanding at an impressive rate, changing and evolving rapidly with the changing times, and it will continue to do so in the years ahead. With the population being 1.3 billion people, it presents an exciting opportunity for designers in this field, whether they are looking to communicate with or design for a large local audience, or if they’re trying to connect with an international one. The ever-increasing popularity of social media makes it easier than ever to reach these huge audiences and make an impact as well.
What is Communication Design?
Communication design is the process of creating visual, written, and verbal messages that can be used to inform, persuade and connect with an audience. The scope of communication design varies from designing a logo for a new company to designing ways for people to understand how to use a product.
Communication designers are responsible for using creativity and empathy to create messages that resonate with their audience. They utilize different techniques such as finding inspiration in the environment around them, cultural research or going through old campaigns.
If you are looking to study Communication Design, there are various colleges and universities across the country that offer courses. Chitkara University is one of the renowned universities offering a B.Des in Communication Design.
Career in Communication Design
The digital age has opened up new opportunities for visual storytelling and communication. In this digital time, graphics designers and animators use computers to produce interesting graphics, realistic special effects, and animated characters. Today’s technology has tremendous scope for those who love creating magic. Despite the current global economic crisis, the advertising industry across the world has continued to grow at an accelerated pace.
In India despite its late entry into this field, these two industries have been on the route of development and are ready to experience an extended period of boom. Sometimes, people incorrectly associate animation with cartooning—a form of caricature art in which a human figure is drawn to resemble another human being in some way—when they should be referring to animation instead. However, both forms of art require skills in computer-based sequencing techniques that bring dead objects alive through animation.
A graphic designer is responsible for creating visual communications that give a product a professional appearance. Generally, their work involves creating images and text to create logos, brochures, advertisements, and websites. A graphic designer usually meets with clients to understand the scope of the project before starting any work. They may also need to work on briefs from art directors as well as on various aspects of achieving the desired design.
Communication design is a thriving field in India and has many opportunities for those who have the skillset. There are many different fields that a person can work in communication design, including graphic design, advertising, and public relations. That being said, the job outlook for these positions varies based on location. For example, if you are located near a bustling metropolis like Mumbai or Delhi there is much more opportunity for local jobs than if you were located in a rural area with fewer resources.
Skills Required in Communication Design:
To become a professional in these fields, one must have an artistic ability with good visualization and timing, as well as creative and artistic qualities. Technical skills are also required; this includes computer skills and knowledge of design software.
Observation skills are also very important in these fields—they call for actors who are able to play different characters on set. Team spirit is also important because it helps an actor work well with others on set. Good communication skills are necessary because the director needs someone who can take direction from him or her while remaining focused on their role.
Scope of Communication Design in India
Communication Design is a vibrant growing industry with constantly expanding opportunities. Companies that deal with branding and advertising are constantly looking for talented individuals who have a keen eye for detail since they need to keep up with the changing trends.
Animation is one of the fastest-growing careers today. The need for more skilled animators has brought about a rise in job opportunities and elevated the demand for animation as a profitable field. The demand exceeds the supply as there are currently over 30,000 jobs available each year; whereas graphic designers are required in so many industries such as the print industry, advertisement industry, web designing industry, etc.
New designers must be aware of tools such as Gimp, Photoshop, or Flash and know how to use them correctly within 3–4 years of experience. Unlike a career in programming where there are various layers like programming, project management, and analysis – designing is more of an individual genius than teamwork.
Below mentioned are some job prospects :
- Corporate Communication
- Information design
- Exhibition Graphics Design
- Film / Television Graphics
- Package Design
- Logo, identity, and Branding
- Magazine and Page layouts Design
- Product Graphics
- Type design
- Design Entrepreneurs
- Publication houses
If you want to be in the Communication Design field, then India is the place to go. There are plenty of opportunities and many different avenues that you can take. A person that is looking to get into a career in communication design should be ready to start at the bottom and work their way up as experience is what will launch them into higher positions. The best advice for an aspiring communication designer would be to have a portfolio ready of all your work so that you can show what you are capable of when faced with a new project.
