Benefits of MBA With a Data Analytics Specialization

The illustration shows the data analytics student of chitkara university

Data Analytics Everyone is Talking About But What Exactly is it?

In order to find and study hidden patterns, relations, patterns, connections, and abnormalities as well as to support a concept, data analytics is required. It is the process of extracting information from data that has been extracted, modified, and organized. Data analysis has been used in the past to improve decisions. Today, data analysis allows for real-time decision-making, identification of new patterns, and the finding of information not available through previous data procedures.

What is it Used for?

It helps people make faster and better decisions. also, it can be used for

  • Future data prediction
  • Security objectives
  • Marketing campaign analysis
  • To boost supply chain effectiveness
  • To improve client attraction and retention

Also Read: Data Analytics The Way Forward

Applications of Data Analysis in Different Fields and Career Opportunities in Different Industries

  • Data Analytics in Finance: It can be used to follow and watch stock exchange activity. Data analytics is a tool used by stock exchanges to identify fraudulent trading activity in the stock market, banks, retail traders, hedge funds, and other areas of the financial markets.
  • Data Analytics in the Healthcare Industry: The process of gathering data in the healthcare industry has improved recently. Data is used to improve patient care and operational requirements. To find trends and develop forecasts, one can use both historical and present data. The application of data analytics has made it possible to take preventative actions and monitor results. It can assist in predicting infection risks, illness, and re-admission in situations where hospitalization is necessary, saving costs while improving healthcare outcomes.
  • Data Analytics in Marketing: It currently has a major role in marketing. It assists in precise target understanding of clients and consumers. Examples include choosing shows on OTT platforms and discovering preferred foods and products on e-commerce websites or eating apps.
  • Data Analytics in Business: To use historical and present business data successfully, data analytics in business uses a certain set of methodologies, procedures, and competencies. Gaining knowledge about a company and promoting better decision-making are the goals of doing this. It can support a company in key areas like customizing a marketing pitch for a client or recognizing and reducing business hazards.

Also Read: A Complete Guide To Become Data Analyst In India


Big Data’s continued expansion is driving the need for business analytics experts. There is a flood of abstract knowledge that began more than 20 years ago as a result of the internet and has recently accelerated at a far faster rate. The traditional database administration and analysis methods are no longer enough, especially when it comes to unstructured data like product evaluations and social media posts. The new approaches to organizing, deriving insights from and making predictions with this steadily growing amount of information are addressed by careers in data analysis, including business analytics, business intelligence, and data science roles. These positions frequently incorporate computer science and other technical knowledge.

Great salary, interesting work, and job security are the perks of the same. Very fine attention to every detail and an action-oriented mindset are required to analyze data for such a job profile. The chances of progress in this career with data analytics are good and exceptional.

To start a career in data analytics as a data analyst one should pursuit proper skills and tools to examine large data using practices and methods like Machine Learning, Data Mining, Natural Language Processing, and Statistics to provide trends and patterns.

To improve such skill and master it one can look into the programs offered by CHITKARA Business School.

Also Read: Chitkara University Launches MBA In Events, Media And Entertainment In Collaboration With Wizcraft

About CHITKARA Business School

Since 2011, Chitkara Business School has been a part of Chitkara University in Punjab. By offering the best teaching-learning environment, employability/entrepreneurship chances, and excellent research & innovation for the industry in its initial few years of operation, CBS has established its own mark in the name of the best Business Schools in North India. It provides the following courses in Data Analysis:

Two Yrs. MBA in Business Analytics

The MBA in Business Analytics program makes sure that students gain a solid understanding of the principles of analytics as well as the education necessary to achieve their professional and personal objectives. The challenging and quick-paced curriculum is divided into essential business study modules that cover the study of Data Science, Technical Skills, and advanced courses in analytics approaches and problem-solving. Sorting difficult data using tested techniques and application is part of the teaching philosophy for data analytics.

Three Yrs. BBA in Business Analytics in Collaboration With EY

Graduates of the BBA program in Business Analytics will be ready to use data analytics’ power to business trends and forecasts. Organizations are offering competitive incentives and compensation packages to suitable candidates. The size of data and its processing are growing exponentially with the introduction of the Internet of Things, mobile devices, and the growing interaction among these. There will be thousands of job openings due to the demand for big mobile data storage and speedier real-time analytics.

With their industry-oriented curriculum, Chitkara Business School’s BBA graduates have the option of specializing in business analytics, which will prepare them to apply the knowledge of data analytics to business trends and forecasts.

Also Read: Reasons You Must Prefer MBA After Graduation

About EY

In terms of assurance, tax, transaction, and consulting services, EY is a world leader. The knowledge and high-caliber services contribute to the development of trust and confidence in the global economy and capital markets. This significantly contributes to creating a better working environment for employees, clients, and communities.



Further reading