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Traditional print, radio and television isn’t what it used to be – it’s bigger. While the print medium is poised to grow from the present size of Rs 10,900 crore to Rs 19,500 crore, the radio sector is projected to grow four times over Rs 2,000 crore by 2016. Economic growth, rising income levels, consumerism, coupled with technological advancements and policy initiatives taken by the Indian government, which are encouraging the inflow of investment, will prove to be the key drivers for the entertainment and media industry.
With the advent of satellite television, the rise of private radio stations, the proliferation of content on mobile devices and the growing popularity of the internet, there’s no shortage of opportunities available to the broadcast professional.
The size of the entertainment and media industry in India is currently estimated to be Rs 35,300 crore and is expected to grow at a compound annual growth rate (CAGR) of 19 % over the next five years. The size of the television industry alone in India is currently estimated to be Rs 14,800 crore and is expected to grow at a CAGR of 24 per cent over the next five years.
So, clearly, the television industry alone continues to dominate. It is at present garnering a share of over 42 per cent and is expected to increase it by 9 per cent to reach about 51 per cent in the coming years.
According to ABC and NRS reports, Indian print industry is growing manifolds in not only number of newspapers but also its readership. Language newspaper and vernaculars are coming up from small towns to state capitals and increase in literacy per cent (65) has given a boost.
There are over 300 television channels in the country and it is expected that nearly 100 more TV stations are going to be launched in the future.