Dear participants, Due to COVID-19 pandemic situation International Conference on Marketing 5.O is being organised online on 6th-7th June 2020. You can continue your paper submission till 25th May 2020. Conference detailed scheduled will be shared afterwards.
Dear participants, Due to COVID-19 pandemic situation International Conference on Marketing 5.O is being organised online on 6th-7th June 2020. You can continue your paper submission till 25th May 2020. Conference detailed scheduled will be shared afterwards.

ABOUT THE CONFERENCE

Marketing has become one of the cornerstones for growing a successful business. Our era is responsible for Marketing 4.0: the world of mobile technology and global social interaction that can reach a customer anytime, anywhere. The benefit goes both ways: Brands have unprecedented access to customer data and insights to guide their efforts, while customers have the power of choice and can use social media to amplify their voices. However,the future holds more promise.

Customers want a new level of satisfaction — products and services that not only meet their basic needs, but also complement their creativity and values by offering some thing more.The result is Marketing 5.0, which will deliver personalized experiences. The conference will cover the upcoming and important topics in the marketing 5.0.

IMPORTANT DATES

Date Extended for Abstract Submission*
31st MARCH 2020   20th APRIL 2020

Best Submission of Full-Length Paper
30th APRIL 2020

Best Last Date of Registration
31st MAY 2020

CONCEPT NOTES WITH SUB-THEMES

The conference will cover the upcoming and important topics in the marketing 5.0.The following are the proposed theme for the conference:

Themes
Personalization & Marketing
Relationships and Marketing
Role of Data Herald in Marketing
Integrating Traditional and Digital Marketing
Marketing Science and Technology
Artificial Intelligence Applied in Marketing
Virtual and Augmented Reality in Marketing
Business Intelligence Databases and Marketing
Data Mining and Big Data-Marketing Data Science
Web Marketing, E-commerce and V-commerce
Social Media and Networking
Neuro marketing Technologies
Customer Data Management and CRM
Themes
Omni channel and Marketing Communication
Geomarketing
Marketing Automation and Marketing In bound
Machine Learning Applied to Marketing
Geomarketing
Marketing Automation and Marketing Inbound
Machine Learning Applied to Marketing
Marketing and Internet of Things(IOT)
Technology in Supply Chain Management
Marketing and Digital Economy
E-Governance
Role of finance in Marketing
Impacting Supply Chain Management

Other papers are also invited related to the themes

  • The original manuscript should be submitted, typewritten doubled-spaced on A4 size paper (210x297 mm). All pages including tables and illustrations should be presented on separate sheets. Places,where figures and tables are to be inserted should be indicated in the text.
  • Acceptance/Rejection of abstract & full-length paper will be communicated with in 10 days of submission.
  • List of journals will be uploaded two weeks prior to the conference date.

BEST PAPER AWARDS

The “Best Paper Awards ”will be given to the presented papers / posters presented in MARCON 2020 which will be selected by the committee. Opportunity to compete for best paper award is in following three categories:

Best PG Student Paper Award

Best Research Scholar Paper Award

Best Faculty Paper Award

REGISTRATIONS DETAILS

PG Student Research Scholar Academics Industry
Early BirdRegistration
(Before 30th April 2020) 		1500 7000 7500 9000
Pre-Registration
(Registrations Received by 15th May 2020) 		1500 7500 8000 9000
Late Registration
(Received by 31st May 2020)		 1500 8000 8500 9000

ORGANIZING COMMITTEE

Patrons

  • Dr. Ashok Chitkara
    Chancellor, Chitkara University
  • Dr. Madhu Chitkara
    Vice-Chancellor, Chitkara University
  • Mr. Mohit Chitkara
    Vice-President, Chitkara University

Conference Director

  • Dr. Sandhir Sharma
    Dean, Chitkara Business School

Conference Co-Directors

  • Dr. Amit Mittal
    Dean CBS-DRC
  • Dr. K. K. Sharma
    Dean CBS-UGProgram

Conveners

  • Dr. Babita Singla
    Chitkara Business School
  • Dr. AmandeepSingh
    Chitkara Business School

Technical Support Team

  • Mr. Santhosh
    Sr.Program Manager, Chitkara Business School
  • Ms. Babita Paswan
    Assistant Program Manager, Chitkara Busines School

GENERAL INSTRUCTIONS TO AUTHORS

  • The original manuscript should be submitted, typewritten doubled-spaced on A4 size paper (210x297 mm). All pages including tables and illustrations should be presented on separate sheets. Places,where figures and tables are to be inserted should be indicated in the text.
  • All articles must have an abstract that should not exceed 300 words.
  • Manuscripts should not exceed 30 pages(including all tables and figures)with 12 - point Times New Roman Font in MS WORD. Please ensure that all variables(in mathematical expressions by using equation editor)are in italics and NOT bolded. An electronic version in MS WORD should be sent via e-mail. No hard copy is required. No article can be accepted for the proceedings without an electroni ccopy in MS-WORD.
  • Please write the paper reference number,title,authors'names,addresses,e-mailsetc.onthecover page.Themanuscript should be prepared on standard 8.5”x11”paper(orA4size)with a margin of one-inch margin on all four sides.Use of foot notes is strongly discouraged

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Venue

Chitkara Business School
Chitkara University, Punjab,

Call

+91 8146290004

Email us

marcon@chitkara.edu.in