{"id":911,"date":"2021-02-10T07:55:44","date_gmt":"2021-02-10T07:55:44","guid":{"rendered":"https:\/\/www.chitkara.edu.in\/cbs\/?page_id=911"},"modified":"2026-03-25T06:54:57","modified_gmt":"2026-03-25T06:54:57","slug":"bba-in-digital-marketing","status":"publish","type":"page","link":"https:\/\/www.chitkara.edu.in\/cbs\/bba-digital-marketing\/","title":{"rendered":"BBA in Digital&nbsp;Transformation &#038; Strategy"},"content":{"rendered":"<h2 class=\"subTitle\">About the Program<\/h2>\n<p>The Bachelor of Business Administration (BBA) in Digital Transformation &#038; Strategy prepares students to succeed in the fast-growing digital business landscape. The program combines a solid foundation in business management with practical expertise in digital marketing, social media, search engine optimisation, and data analytics. Through live projects, internships, and collaboration with industry partners, students apply these skills in real business environments, gaining hands-on experience and building a strong professional portfolio.<\/p>\n<p>Graduates of the BBA in Digital Transformation &#038; Strategy are equipped to plan, execute, and optimise digital campaigns, analyse audience behaviour, and leverage advanced digital tools to support brand growth and organisational change. The program opens diverse career opportunities in digital marketing, e&#8209;commerce, brand management, consulting, and other technology-driven business roles, both in India and internationally. By combining academic rigour with practical exposure, students gain the knowledge, skills, and confidence to thrive at the intersection of business and technology, ready to contribute meaningfully to evolving digital markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the Program The Bachelor of Business Administration (BBA) in Digital Transformation&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-programs-ox.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-911","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/comments?post=911"}],"version-history":[{"count":105,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/911\/revisions"}],"predecessor-version":[{"id":7617,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/911\/revisions\/7617"}],"wp:attachment":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media?parent=911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/categories?post=911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/tags?post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}