{"id":8271,"date":"2026-11-12T05:05:18","date_gmt":"2026-11-12T05:05:18","guid":{"rendered":"https:\/\/www.chitkara.edu.in\/cbs\/?page_id=8271"},"modified":"2026-11-12T11:20:24","modified_gmt":"2026-11-12T11:20:24","slug":"bba-in-marketing-management-consumer-psychology","status":"publish","type":"page","link":"https:\/\/www.chitkara.edu.in\/cbs\/bba-marketing-management-consumer-psychology\/","title":{"rendered":"BBA in Marketing Management &#038; Consumer Psychology"},"content":{"rendered":"<h2 class=\"subTitle\">About the Program<\/h2>\n<p>The BBA in Marketing Management &#038; Consumer Psychology at Chitkara&nbsp;University is designed for students who want to understand consumer behaviour and apply psychological insights to marketing. With digital transformation, changing consumer preferences and the growth of online commerce reshaping the industry, businesses increasingly need professionals who can understand why people think, feel and make purchasing decisions.<\/p>\n<p>The curriculum combines foundational business subjects with specialised learning in consumer psychology, branding, digital marketing, market research and behavioural science. Students explore areas such as consumer behaviour, advertising, marketing communications, behavioural economics, customer experience and consumer neuroscience. Through behavioural research exercises, consumer surveys, field research, interactive workshops and live projects, students learn to interpret data, evaluate campaigns and develop effective marketing strategies. Industry interactions, expert sessions and a summer internship further connect classroom learning with market practices, preparing students for careers across marketing, advertising, research and brand management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the Program The BBA in Marketing Management &#038; Consumer Psychology at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-programs-ox.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-8271","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/8271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/comments?post=8271"}],"version-history":[{"count":17,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/8271\/revisions"}],"predecessor-version":[{"id":8337,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/8271\/revisions\/8337"}],"wp:attachment":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media?parent=8271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/categories?post=8271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/tags?post=8271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}