{"id":8175,"date":"2026-10-30T07:54:28","date_gmt":"2026-10-30T07:54:28","guid":{"rendered":"https:\/\/www.chitkara.edu.in\/cbs\/?page_id=8175"},"modified":"2026-11-12T14:31:24","modified_gmt":"2026-11-12T14:31:24","slug":"bba-in-luxury-brand-retail-management-lbrm","status":"publish","type":"page","link":"https:\/\/www.chitkara.edu.in\/cbs\/bba-luxury-brand-retail\/","title":{"rendered":"BBA in Luxury Brand &#038; Retail Management"},"content":{"rendered":"<h2 class=\"subTitle\">About the Program<\/h2>\n<p>The BBA in Luxury Brand &#038; Retail Management at Chitkara&nbsp;University is designed for students interested in the business of luxury, premium brands and retail. Luxury extends beyond products to include heritage, craftsmanship, storytelling and the experiences associated with a brand. The program helps students understand how luxury brands are built, positioned and managed, while exploring the changing expectations of premium consumers. It also introduces students to the different aspects of luxury retail, from brand identity and merchandising to customer experience.<\/p>\n<p>The curriculum combines business management fundamentals with specialised learning in luxury consumer behaviour, fashion and luxury brand management, retail operations, visual merchandising, product and category management, luxury sourcing and supply chain management. Students gain exposure to brand positioning, heritage storytelling, retail design and customer experience. Through case studies, live projects, industry interactions and a summer internship, students connect classroom learning with industry practices. The program prepares graduates for opportunities across luxury marketing, retail management, brand communication and customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the Program The BBA in Luxury Brand &#038; Retail Management at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-programs-ox.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-8175","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/8175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/comments?post=8175"}],"version-history":[{"count":24,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/8175\/revisions"}],"predecessor-version":[{"id":8322,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/8175\/revisions\/8322"}],"wp:attachment":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media?parent=8175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/categories?post=8175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/tags?post=8175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}