The 3-Year Bachelor of Business Administration (BBA) in Sports Management offers a strong foundation in business administration, combined with specialised insight into the fast-evolving sports industry. Offered by Chitkara Business School at Chitkara University, the program develops core skills in management, leadership, communication, and entrepreneurship, alongside a clear understanding of sports ecosystems, athlete management, and fan engagement. Students learn through a balanced approach that integrates classroom learning with industry-led projects, live events, and practical exposure to real-world sports environments.<\/p>\n
As the sports industry expands across leagues, media, and digital platforms, the BBA in Sports Management prepares graduates to navigate its dynamic and competitive landscape. The program builds expertise in sports marketing, event and league management, sponsorship strategy, and sports operations, while also addressing emerging areas such as digital engagement and ethical practices in sport. With early industry exposure through collaborations and live projects, students are equipped for diverse roles across sports organisations, management firms, media, and allied sectors. By combining academic rigour with applied learning, the program provides a relevant, industry-aligned foundation for long-term careers in the global sports industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
About the Program The 3-Year Bachelor of Business Administration (BBA) in Sports…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-programs-ox.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-7640","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/7640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/comments?post=7640"}],"version-history":[{"count":21,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/7640\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/7640\/revisions\/7666"}],"wp:attachment":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media?parent=7640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/categories?post=7640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/tags?post=7640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}