{"id":7145,"date":"2026-01-13T05:30:23","date_gmt":"2026-01-13T05:30:23","guid":{"rendered":"https:\/\/www.chitkara.edu.in\/cbs\/?page_id=7145"},"modified":"2026-04-24T11:12:57","modified_gmt":"2026-04-24T11:12:57","slug":"bba-in-digital-sciences-business-management","status":"publish","type":"page","link":"https:\/\/www.chitkara.edu.in\/cbs\/bba-digital-sciences-business-management\/","title":{"rendered":"BBA in Digital Sciences &#038; Business Management"},"content":{"rendered":"<h2 class=\"subTitle\">About the Program<\/h2>\n<p>The BBA in Digital Sciences &amp; Business Management at Chitkara\u00a0University provides students with a strong foundation in management principles while developing practical skills in digital tools, analytics, and platforms that drive modern organisations. This undergraduate program combines core business disciplines, such as strategy, operations, marketing, and finance, with emerging digital competencies including data analytics, digital marketing, automation, and business intelligence. Through case-based learning, simulations, live projects, and internships, students gain hands-on experience in applying digital solutions to real-world business challenges.<\/p>\n<p>Guided by experienced faculty at Chitkara\u00a0University and supported by industry-linked learning, the program emphasises analytical thinking, problem-solving, and professional confidence. Graduates of the BBA in Digital Sciences &amp; Business Management are prepared to navigate the evolving demands of technology\u2011driven industries, make informed decisions, and build sustainable careers in areas undergoing digital transformation. By combining practical application with strong academic foundations, this top\u2011ranking undergraduate program equips students for diverse career pathways in India and internationally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the Program The BBA in Digital Sciences &amp; Business Management at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7151,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-programs-ox.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-7145","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/7145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/comments?post=7145"}],"version-history":[{"count":29,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/7145\/revisions"}],"predecessor-version":[{"id":7749,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/7145\/revisions\/7749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media\/7151"}],"wp:attachment":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media?parent=7145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/categories?post=7145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/tags?post=7145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}