The MBA in Marketing at Chitkara Business School responds to the growing importance of strategic, data‑informed marketing in an increasingly competitive and digital-first economy. As organisations across sectors place greater emphasis on customer insight, brand positioning, and market expansion, the demand for skilled marketing professionals continues to rise. This program builds a strong foundation in marketing principles while developing the analytical and strategic abilities needed to understand markets, study consumer behaviour, and design effective go-to-market strategies. Offered by Chitkara University, the program combines academic rigour with practical relevance, preparing graduates to work confidently in both domestic and global business environments.<\/p>\n
The curriculum combines theory with application across key areas such as Strategic Marketing, Consumer Behaviour, Product Launch, Brand Management, Sales and Revenue Generation, and International Markets. These are supported by contemporary subjects including Digital Marketing, Social Media Marketing, E-commerce<\/span>, Market Research, Business Analytics, Retail Strategies, Advertising, and Customer Relationship Management. Internships, live projects, and industry interactions provide hands-on exposure to real marketing challenges. With an emphasis on data-driven thinking, the MBA in Marketing at Chitkara Business School prepares graduates for diverse career opportunities in brand management, digital marketing, sales strategy, market research, and consulting, enabling them to contribute effectively from the outset and grow into leadership roles as markets evolve.<\/p>\n","protected":false},"excerpt":{"rendered":" About the Program The MBA in Marketing at Chitkara Business School responds…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-programs-ox.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":201,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":7638,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/pages\/23\/revisions\/7638"}],"wp:attachment":[{"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitkara.edu.in\/cbs\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}