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The MBA program in Events, Media and Entertainment at Chitkara Business School in collaboration with Wizcraft has been created to provide an opportunity to learn the science of Event Management with an objective to create well trained and knowledgeable event professionals and entrepreneurs who have an in-depth experience of the management aspects of producing high quality events.
This unique MBA program is designed to provide insights into planning, production and execution of various types of events. It delves into all aspects of event management and equips participants with knowledge and skills necessary to comprehend and employ elements of an event, plan and design events, manage artistes, market & package, and understand event production. Students get introduced to event production and learn project management from the beginning including creation, execution and closure of the event. This program aims to provide participants with real life learning’s by focusing primarily on the practical intricacies of event management and production
The program will impart comprehensive and specialized knowledge on how to plan and manage all the various types of events. Students of this program are expected to understand event elements and effectively translate the objectives and strategies into a successful event.
Content of this program will provide practical guidance on key aspects of event conceptualisation and production including creating visual environment, stage, décor, collateral design, venue layout, stalls and branding, handling artistes etc. On completion of the program, the participant is expected to gain a 360-degree view of events and experience management right from planning and design up until event execution and project closure.
Wizcraft has executed some of the most-talked about events in the country and also the world such as Commonwealth Games Opening & closing ceremony 2010, Lux Golden Rose Awards, Global Citizen Festival India (GCFI), E&Y Entrepreneur of the Year, 50 Years of Punjab Suba, 104th Indian Science Congress, BMW Experience, Apple Retailers Meet & NBA India Zone.
Headquartered in Mumbai, Wizcraft has offices in Delhi, Bangalore, Hyderabad, Chennai, Ahmedabad & Vizag in India, with international liaison offices and associates across the world.
As a part of providing an opportunity to learn on the field, the program includes an in-depth internship program in Mumbai and other offices of Wizcraft. Students would be placed with Wizcraft event teams to garner an on-the-job learning by working on live events. Moreover, students will avail of the unique opportunity to work on highly acclaimed and popular public events
An on-campus Mentorship Program will provide the students with an opportunity to conceptualise and execute an activation / event planned and organised by the student body. An industry leader will mentor the students in this immersive experiential exercise. This has been planned to enable students to work on various facets of event management and apply classroom learning in a practical environment. Lectures will be imparted by eminent faculty, celebrities and other prominent Industry experts.