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BBA in Sports Management

A comprehensive program providing hands-on learning in the emerging sports management sector.

  • Duration: 3 Years

About the Program

Our Bachelor of Business Administration (BBA) Sports Management program is a thrilling journey designed for those who breathe, dream, and live sports. This intensive three-year program immerses you in the world of sports management, equipping you with the knowledge and skills required to thrive in the dynamic sports industry. Whether your passion lies in athlete care, event management, marketing, or ethical sports leadership, this course is your gateway to a rewarding career in sports.

Innovation and excellence in sports management, sustainability, and digitalization are the driving forces behind this program. We emphasise the latest trends in sports, including digital and social media marketing, sponsorship strategies, and ethical practices. Throughout your three-year adventure, you’ll gain practical insights and expertise to excel in the thrilling world of sports management.

BBA (Hons.) in Sports Management

Our 3-Year BBA in Sports Management program gives you the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) Sports Management program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities and impact in the sports arena:

Advanced Majors +

I’m Interested in this Program

The Chitkara University Experience

Why Study BBA Sports Management

Top Reasons
  • Global job opportunities
  • Dive into the heart of the sports industry
  • Master sports management intricacies
  • Develop a strategic sports mindset
  • Refine communication and leadership skills
  • Acquire sports business acumen
  • Explore the latest sports trends
Learning Outcomes
  • Gain a profound understanding of the ever-evolving sports landscape.
  • Apply advanced management techniques to sports planning and administration.
  • Cultivate sharp analytical skills through sports data analysis for strategic decision-making.
  • Champion ethical standards in sports leadership.
  • Master sports marketing, sponsorship, and digital media strategies for sports success.


Our program lays a solid foundation in core sports management disciplines, including athlete care, event management, marketing, and sports ethics. You’ll also dive into specialised subjects like Sports Nutrition, Sports Psychology, and Sports Sociology essential for a comprehensive sports management education. In the fifth semester, customise your journey with elective courses, specialising in areas such as Digital and Social Media Marketing in Sports, Advertising, Public Relations, or Sports Training.

Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.



To pursue a BBA in Sports Management at Chitkara University you must have:
  • Achieved a minimum of 50% marks in Class 12th.
  • Successfully navigated the Personal Interview round at Chitkara University.

Please note that we also accept Pearson Test Score and SAT Score for admission.

Career Opportunities

Our BBA Sports Management graduates may look forward to a rewarding career as, but not limited to:

  • Sports Event Manager
  • Sports Marketing Specialist
  • Sports Ethics
  • Consultant
  • Sports Data Analyst
  • Sports Sponsorship Coordinator
  • Sports Public Relations Specialist
  • Sports Business Development Manager
  • Athlete Care and Rehabilitation Manager

How to Apply

In order to pursue BBA Sports Management , the students can start their application by:

  • Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
  • Duly fill in the admission form, attaching the required certificates, and send it to the Chief Admissions Officer at Chitkara University.
  • Next, details filled out in the form and certificates attached will be verified.
  • Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

Frequently Asked Questions

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