A comprehensive program providing hands-on learning in the emerging sports management sector.
Our Bachelor of Business Administration (BBA) Sports Management program is a thrilling journey designed for those who breathe, dream, and live sports. This intensive three-year program immerses you in the world of sports management, equipping you with the knowledge and skills required to thrive in the dynamic sports industry. Whether your passion lies in athlete care, event management, marketing, or ethical sports leadership, this course is your gateway to a rewarding career in sports.
Innovation and excellence in sports management, sustainability, and digitalization are the driving forces behind this program. We emphasise the latest trends in sports, including digital and social media marketing, sponsorship strategies, and ethical practices. Throughout your three-year adventure, you’ll gain practical insights and expertise to excel in the thrilling world of sports management.
Our 3-Year BBA in Sports Management program gives you the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) Sports Management program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities and impact in the sports arena:
Our program lays a solid foundation in core sports management disciplines, including athlete care, event management, marketing, and sports ethics. You’ll also dive into specialised subjects like Sports Nutrition, Sports Psychology, and Sports Sociology essential for a comprehensive sports management education. In the fifth semester, customise your journey with elective courses, specialising in areas such as Digital and Social Media Marketing in Sports, Advertising, Public Relations, or Sports Training.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Please note that we also accept Pearson Test Score and SAT Score for admission.
Our BBA Sports Management graduates may look forward to a rewarding career as, but not limited to:
In order to pursue BBA Sports Management , the students can start their application by:
Chandigarh-Patiala National Highway, Punjab 140 401
Chandigarh Information Center
SCO 160-161, Sector 9-C,
Chandigarh 160 009
