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Pink is stronger than you think

Every year in October, people around the globe show their support for individuals affected by breast cancer. October, popularly known as Breast Cancer Awareness Month is an annual campaign that aids to increase attention and support for the awareness, early detection and treatment of breast cancer.


According to the reports made public by the World Health Organisation, there are about 1.38 million new cases and 4,58,000 deaths from breast cancer each year. These figures are alarming and make it vivid that now more than ever, people need to be educated and made aware about it.


Due to the lack of knowledge about the symptoms, most women are detected at later stages. The situation is unpleasant in low and middle-income countries. And it’s indistinguishable in India. In Indian Women, Breast Cancer accounts for 14% of cancer.


Social, cultural, and religious aspects play a massive role in slowing down the diagnosis. A majority of women in India don’t have access proper health services, are hesitant about consulting male doctors, overlook their health due to household commitments or are over-dependent on their family members for medical help. To add up, the limited number of radiologists in the country lead to the delay in the diagnosis.


The anxiety associated with cancer is one of the worst. And ever since the pandemic, the situation has only worsened. Patients decided to stay inside instead of coming to hospitals for screening and those who were undergoing treatment have suffered too and has led to the advancement of the cancer.

During the COVID-19 times, special measures are required to increase the efforts for early diagnosis by creating mass awareness about breast self-examination and also the currently available treatment options so that patients don’t hesitate to come forward. The earlier the cancer is detected, the more options are open to the patient and the less costly the treatment. They can also avoid hostile treatments like mastectomy and chemotherapy.

Patients should not let their fear come in the way of their health because a hinderance in breast cancer diagnosis can be very ‘costly’ indeed. The quicker people seek medical advice the faster they return to the state of wellness!

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