While newspapers, magazines, TV channels, radio stations and the Internet all jostling for space in the common man's days and nights, the final baits to lure him turn more dramatic, more scandalous, more 'instant'. And in this whole rush of 'breaking news' and bigger salaries, the facts get side-swept, research is compromised, and the truth twisted.

But if a mediaperson has his spine placed right, his integrity sharp and training impeccable, he is the hope that will fight through the fluff, and surface with truth, fresh perspective and a new direction.

And this is exactly why we are here. To ensure, and at least try that every student who walks out of Chitkara School Of Mass Communication becomes one such hope. And together, every year, they become one such team that changes the way the media behaves, thinks, operates, revolutionises and finally resurrects existence and turns it into a meaningful life.

Aiming at a slot among India's top 10 private universities by 2015, armed with a synergy of brilliant faculty, intellectually filtered students and a proactive collaboration with the industry, the idea is to just go for it!

The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. But unfortunately there is clearly a big gap in the supply of fresh qualified professionals to this burgeoning industry. That is where Chitkara School of Mass Communication would like to make its mark on the media industry.

All the programs at Chitkara School of Mass Communication are built on strong theoretical foundations supported by applied research into the dynamics of communication and the creative industries together with professional expertise. The School has built close links with national and regional media companies and boasts of an excellent employment and research record.

Some of our key objectives at Chitkara School of Mass Communication -

• Integrating professional and creative approaches to the study and practice of media and communication.
• Achieving the highest standards in learning and teaching.
• Keeping close links with the media and communication industries through collaborative ventures, consultancy and professional practice.
• Equipping our students with the knowledge, skills and insight to secure employment and shape the industries in which they work.
• Developing a diverse academic community open to students from all backgrounds, societies and cultures.
• Ensuring our students appreciate the importance of high quality communication and media to the health of a free society.