The students of MBA first year of Chitkara Business School got an excellent opportunity of being an important part of the India’s Largest Retail Supermarket, Big Bazaar, a subsidiary of Pantaloons Retail (India) Limited during the SS4D (Sabse Saste 4 Din ) A 4-day Mega Bonanza, during the Republic day week. The 8-day program was scheduled from 20th-27th January, 2010. During the first three days, the students helped all the departments in preparing for the Mega Event and during the SS4D the students helped the Big Bazaar team in exceeding not just their Zirakpur store target but also of most of the departments of the store.The students of CBS helped the team of Big Bazaar Zirakpur to achieve the phenomenal sales target of more than 1 crore on a single day.


It was a great exposure for the students as they not only learnt actual selling techniques, meeting targets and exceeding them but also got the real feel of the corporate culture. Most of the students also realized what their real areas of strength were for making a future.

Mr. Arun Kumar, IAS, Principal Secretary & Director, Tourism, Govt. of Himachal Pradesh
Date - 26th November, 2009.
Topic of talk- Political Marketing.

Mr. Abjit Mukerjee, Regional General Manager, Coca Cola Inc
Date -23rd December,2009.
Topic of talk- Successful journey of Coca Cola Inc right from 1886 to present date.
                         Marketing & promotional strategies adopted by the company for its brand image.

Mr Gangaram Talekar, Mr Ragunath Medge President and General Secretary- Mumbai Dabbawalah Trust
Date - 28th January,2010
Topic of talk- Success story of Mumbai Dabbawalahs.

Mr. Lokesh Chawla,
Manager (Retail Services), Tata Teleservices
Date - 21stAugust 2010
Topic of talk- Business Channel Management.

Mr. Danish Khan,
Head (Brand and Marcom), TATA Teleservices
Date - 18th Sep 2010
Topic of talk- Marketing Communication case study on “ULTA Plan of Tata Indicom”.

Mr. Darshan Kumar,
CEO, Khosla Machines
Date - 25thAugust 2010
Topic of talk- Industry Expectations from MBAs.

Mr. Ritesh Arora,
Asstt. General Manager (International Marketing),
Hero Cycles Ltd
Date - 19th Sep 2010
Topic of talk- Rural Marketing Strategies of HERO Group

Mr. Nikhil Natekar,
Talent Acquisition Manager from LINTAS
Date - 2nd October,2010
Topic of talk- Modern Advertising World

Mr. Charanpreet Singh,
Sr. Manager, ING Life Insurance
Date - 11th August, 2010
Topic of talk- Insurance Management & Insurance as a Career Option

Seminar on Commodity Markets and Regulatory framework by FTKMC
Date - 5th Feb 2010
Speakers

• Mr. K Jayanth, Director, FMC,
• Mr.B D Raibhole, Deputy Director, FMC
• Mr. Sanjay Ghakkar, Vice- President, Business Development, Northern Region, MCX, Mumbai

Topics of the Seminar

• Commodity futures markets – A Regulatory Perspective,
• Exchanges as Self Regulatory Agencies – The case of MCX

Chitkara Mandi 2010 @ DT Mall, Chandigarh
Date - 12th March, 2010
Organized for - Building Entrepreneurial & Business acumen

Date - 19th July- 5th August, 2010
City of Project - New Delhi

Date - 4th – 7th Feb, 2010
Venue - Parade Ground, Sector- 17, Chandigarh

Organized for - EASTMAN Industry Executives, Ludhiana
Date - 2nd July, 2010
Venue - NCG Consultants

The first batch of MBA students as part of their curriculum for the first year worked with Premium Homeware, Indian subsidiary of “OXO” which is innovative in consumer products that make everyday living easier. With intelligently designed, ergonomic and elegant products – OXO is one of the leading brands in the kitchenware segment.

Our students as part of their learning process, had to work in teams on projects dealing with Anthropological aspects Forensic and Statistical Market Research Visual Merchandising, Road shows, Demonstration& Sampling, Channel identification and Population and Retail Initiatives The reports generated by CBS teams helped “Premium Homeware” management team to customize the OXO products for the North Indian market and design their launch strategy accordingly.

A batch of 30 students from MBA first year of CBS attended a 15-day long Winter School program on Financial Markets at FTKMC, Mumbai. FTKMC is a sister concern of Financial Technologies Group popularly known for setting up India’s No.1 Multi Commodity Exchange. During this program, the students visited MCX (Multi Commodity Exchange), Bombay Stock Exchange, Mandis (Warehousing at Vaashi, Mumbai), Reserve Bank of India, Yes Bank, Angel Broking, etc. to gain the practical insight of financial markets. The students were given theoretical and practical exposure to Equity, Commodity and Currency markets via expert lectures by more than 30 professionals from Motilal Oswal Securities, Kotak Securities, UTI, Tata Securities, Angel Broking, MCX-SX, BSE Executives, NBHC officials, Kotak Mahindra Bank, Reserve Bank of India, The Clearing Corporation of India, Dalton Capital Advisors etc. The batch was addressed by Mr. UR Bhatt, renowned columnist in Economic Times and expert in Financial Markets. Besides Ms. Deena Mehta, Managing Director Asit C Mehta Investments and a known name in equity market gave away the certificates to the students. Mr. Lamon Rutten, MD & CEO of MCX and Mr. Venkat Raman, CEO of MCX-SX also addressed the students during the program.


The program has benefited the students in terms of understanding the nature of emerging asset classes in financial markets. They were exposed to commodity trading, currency exchange & warehousing specifically during the program. This program has opened new avenues for all the students of Chitkara to take up their career in Financial Market.

CBS students listening to Mr. Sameer Kamath, Head Corporate Planning, Moti Lal Oswal Financial Services Ltd.